TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Now that we know which Distribution Channels we will use in our 2009 Marketing Plan, we need to develop the tactics necessary to approach each channel successfully. Before we do, however, we have one more important step to consider – our Points of Contact. Loosely defined, our Points of Contact are those points at which a client can form an impression of our travel practice. Points of Contact range from our logo and business cards, to our Read the rest of this entry »