The Familiarization (FAM) trip is a cherished institution travel suppliers and destinations use to reward top producers and encourage them to keep booking more sales. It’s also a carrot on a stick for advisors looking to build their business with a supplier.

But in a time of coronavirus, this time-worn tradition may be in need of a major upgrade. Both travel advisors and their hosts have taken huge hits to their bottom lines, so funding trips isn’t the easy decision it was before March 2020. Every penny counts. Read the rest of this entry »