“We see the future and we think this is the right focus—and obviously, we want to secure the spots before our competition does,” Norwegian Cruise Line Holdings Ltd. president and CEO Harry Sommer told investors on a call announcing the biggest ship order in its history this morning.

Betting big on the next decade of big-ship cruising, NCLH announced orders for eight new ships across its Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands, plus the construction of a multi-ship pier at Great Stirrup Cay. The new build order will add nearly 25,000 berths and new classes of ships for each brand over the next decade. Beginning in 2026, NCL will add four Prima-Plus class ships, each holding about 5,000 guests; Oceania Cruises will add two Allura Class ships holding 1,450 guests, and  Regent Seven Seas Cruises will add two Explorer Class ships, each holding 850.

By 2036, Norwegian Cruise Line Holdings Ltd. plans to grow its fleet by more than 40%, from the current 32 ships, with approximately 66,500 berths, to 45 ships with more than 100,000 berths.

“This strategic new-ship order across all three of our award-winning brands provides for the steady introduction of cutting-edge vessels into our fleet and solidifies our long-term growth. It also allows us to significantly leverage our operating scale, strengthen our commitment to innovation, and enhance our ability to offer our guests new products and experiences, all while providing opportunities to enhance the efficiency of our fleet,” Sommer said.

NCLH is “super-passionate about delivering a great guest experience; it’s something we talk about a lot internally. We have lots of ships, we know what guests enjoy, and we are super-focused on delivering on those.” With Breakaway Plus and Prima, “we think we can take the best of both and create something that’s really world-class.”

These are not jumbo ships or incredible jumps in size, he noted, but NCL thinks they will make it possible to focus on costs, increase efficiency and “give our guests a great product that they will enjoy.”

About $150 million worth of work on the pier at Great Stirrup Cay in the Bahamas will allow for two ships to park simultaneously. It is scheduled to begin this summer and be completed by late 2025. The new pier will be constructed to accommodate two large vessels of the company’s current and future ship classes. Only a small piece of the island currently is being used, Sommer noted on the investor’s call this morning, and guest counts to the island are expected to grow over 50% in the first 12 months. In a typical 12 months about 400K guests so about 600K starting in 2026.

NCLH CFO Mark A. Kempa said the ships are expected to “secure our growth trajectory, significantly boost our earnings profile, and enhance shareholder value well into the future. With a favorable payment structure that includes pre-delivery financing and modest initial installment payments for these ship orders, we still anticipate a strong Net Leverage reduction of 1.5 turns by the end of 2024, relative to 2023, and expect the Company to continue reducing Net Leverage each year for the foreseeable future.”

“We really want to build something special and there’s a tremendous advantage to designing things so many years ahead. We’re not going to settle; this product will be truly extraordinary, and we are going to take the time to deliver it right,” Sommer said.

The Travel Institute, celebrating its 60th anniversary, has partnered with Royal Caribbean to send ten lucky advisors aboard Royal Caribbean’s new ship, Utopia of the Seas.

Royal Caribbean, a long-time supporter of The Travel Institute’s non-profit initiatives to promote education and professional development for agents, has offered up a great opportunity to preview the new ship.

The ten advisors chosen will receive a free, double-occupancy stateroom aboard the preview sailing in July 2024 of Utopia of the Seas. An excellent chance to experience and report back to clients on your travels.

To qualify for this drawing, advisors must:

• Enroll in the CTA® program by March 31
• And, complete the Bachelor of Adventure program through Royal Caribbean University by April 15

“At Royal Caribbean, we value agent success and are committed to supporting them. The Travel Institute’s CTA serves as the foundation for their success and is widely recognized in the industry as the pinnacle of professionalism. Obtaining their CTA, agents demonstrate dedication to the highest standards of excellence in the travel industry, gaining confidence, expertise, a competitive edge, and the potential for higher sales.”

Barcelona has banned all passenger ships from its central port effective October 22, sending them instead to terminals farther from the popular La Rambla district.

The new regulation, designed to control cruise ship emissions, will send smaller ships from AIDA Cruises, Azamara, Oceania, Regent and Virgin to the Moll Adossat Pier, where large ships dock. Passengers then will have to take a 30-minute shuttle ride.

Barcelona also has cut the number of cruise ships that can visit its ports at one time, from 10 to 7.

The move follows protests against tourism by Barcelona residents over the past six years.

“The closure of the Barcelona northern docks for cruise operations is a new step to comply with the agreement signed in 2018 with the Barcelona municipal government to eliminate the negative impact that this activity could produce for citizens,” said Lluís Salvado, president of the Port of Barcelona.

While many cities have been looking to cut the number of ships arriving on their shores, business owners in Palma, Majorca, this month called on the government to scrap the cruise ship limits set there. They cited an 18% fall in passengers since legislation limited cruise ships to three a day.

“Don’t demonize cruise ship passengers, it is family tourism with a high spending power,” eight local business organizations, including bar and restaurant owners, shopkeepers and tour guides, said in a statement.

Virgin Voyages has indefinitely delayed the launch of its fourth ship, Brilliant Lady, citing staffing, supply chain and construction issues.

Brilliant Lady was supposed to set sail in December; but Virgin now has canceled its two festive inaugural sailings, a five-day roundtrip Christmas cruise from Miami and a seven-day New Year’s Eve from Miami, and its regular sailings from San Juan in January, March and April and the April 20 repositioning cruise from the Caribbean to Europe. No firm start date is being announced at this time.

Sailors, as Virgin calls its guests, can switch to similar itineraries on Scarlet Lady or Valiant Lady. Virgin likely also will offer refunds to those who wish to cancel altogether, though it has not yet announced what the policy will be.

The delay follows in the steps of Scarlet Lady and Resilient Lady, both of which also were delayed.

Here’s what I learned on my family vacation this year: when you’re traveling with six senior citizens, one electric scooter, two nervous moms, four kids and two hard-working dads, a cruise to Bermuda from a drive-to port is a wonderful stress-free option. One hour-long Uber ride delivers you to the door with as much luggage as you require; the less mobile can rent an electric scooter; and if things go really wrong, it’s comforting to be in the British Empire. (More on that later. The point: stuff happens. Always take the travel insurance.) Read the rest of this entry »

For those looking to explore the waterways of Europe and beyond, CroisiEurope Cruises is an excellent choice. As Europe’s largest river cruise line, they pride themselves on welcoming over 220,000 passengers annually across its fleet of 51 ships, and more than 200 itineraries. With a range of unique destinations and ships, plus a commitment to reducing its environmental impact, CroisiEurope Cruises is a great option for travelers seeking a high-quality river cruise experience. Read the rest of this entry »

It’s kickoff season for the biggest year yet for American Cruise Lines, with more ships in more states than ever before. American Serenade, the line’s sixth riverboat, and the first two Coastal Catamarans will join the fleet. On the West Coast, American Jazz will be the first riverboat in 80 years to sail San Francisco Bay and into California Wine Country; on the East Coast, American Star will sail an eight-day Great Rivers of Florida itinerary roundtrip from Jacksonville.

Photo: Viking

With one ship already sailing the Nile and two more under construction, Viking this week celebrated the naming of its newest river ship, the Viking Osiris, in Luxor, Egypt. Read the rest of this entry »

Off Hawaii’s Naapali Coast, onboard Pride of America—Concerns over having to quarantine abroad are pushing travelers to domestic destinations and first among them is Hawaii, with the highest prices in the nation. But price is no object this year, and bucket list trips are all the rage. So you’d think Norwegian Cruise Lines wouldn’t need much help from travel advisors to sell its Pride of America itineraries in Hawaii.

Indeed, since returning to service last month at 40% capacity, the newly refurbished POA is sold out through October. Still, though, I’d argue that Norwegian needs travel advisors to help sell it more than most ships—and that it offers a great opportunity in return.

Pride of America is a unique and expensive product, commanding the highest daily rates in the NCL fleet but sailing under the most unusual conditions. The key to success, as she returns to service Read the rest of this entry »

When the curtain comes down on the 2022-2023 cruise season, the two most influential cruises lines for the rest of the decade may be Azamara and American Cruise Lines. Azamara has been leading the charge towards port-intensive cruising, and American Cruise Lines is introducing a dozen new ships that may change cruising forever.

Azamara’s Port-Intensive Cruising Experiences

Even when owned by Royal Caribbean, what set Azamara apart from the other premium ship brands was its emphasis on what it called “port-intensive cruising.” This means scheduling one or more overnight stops in nearly all their cruises. By typically scheduling at least 36 hours ashore for these intensive port stops, guests can often schedule as many as five Read the rest of this entry »

At the end of August, I was invited to sail on AmaSiena on its christening cruise. This invitation was a big deal, not only because it was a christening cruise but also because this was my first cruise back since COVID.

Over the past few weeks I have shared how I prepared for cruising during COVID as well as my first impressions of the sailing and what it was like to be back on board. I also interviewed my cruise manager Martina, and held a webinar about my experience on board.

Though I feel like I have covered a lot about my sailing, I spent a lot more time covering COVID than I did the ship itself. So today, we will do just that. Read the rest of this entry »

To celebrate National Nurses Week, AmaWaterways has opened a selection of Europe sailings between October through December 2021 for eligible frontline medical heroes to enjoy a complimentary river cruise with one paying guest in the same stateroom. Read the rest of this entry »

The Haven moves aft, the sea comes closer, the rooms get bigger. The Waterfront doubles in size, wraps around the deck and adds a global food hall. There are new infinity pools, glass bridges and an outdoor lounge. And, to add to the excitement, some lucky travel advisors get to sail free.

In a series of hints, tweets and press conferences, Norwegian Cruise Line ended months of relative quiet this week with one big reveal of what it has been quietly working on while the pandemic raged around it. The Norwegian Prima, the first new ship and new class in a decade, goes on sale today. Read the rest of this entry »