Every time American society suffers a severe trauma, people re-evaluate their lives and re-prioritize. “Spending time with family” always rises in the list of priorities.
As it relates to the travel industry, every big shock causes an increased demand for family travel. In 2000, when the Wall Street tech bubble burst, the stock market lost a third of its value, causing stock portfolios to plunge in value and some retirement funds to evaporate entirely. It was a devastating blow to many families.
YPB&R’s National Leisure Travel Monitor marketing survey showed that people’s main priority had shifted from making money to travel.
The lesson of the crash was painfully clear. You can work years building up your assets only to see them slip through your hands like water. Your travel experiences with your family, on the other hand, will always Read the rest of this entry »