This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. Marketing has as its goal the acquisition of new clients and the retention of existing clients. Our principles for today focus on those two target groups. Your existing clients form your base and provide you with a stable platform from which to operate. New clients provide the growth necessary to any business as well as replacing business that falls away over time.
Both are vitally important and strongly inter-dependent. Importantly, today’s two principles illustrate that good marketing can be cost efficient, requiring an investment of time rather than of scarce financial resources. Read the rest of this entry »
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Yesterday, we established a set of strategic objectives for 2009. Today, we want to develop a better understanding of our goals. Two of the objectives we established, gaining a net 15 total clients and growing net profit 20% work hand-in-hand. If I increase the number of clients I work with, certainly my profits should increase. Likewise, creating a niche market Read the rest of this entry »