Posts Tagged With: features

There are 1 articles tagged with “features” published on this site.

Why They Call It Marketing

In theory, the distinction between features and benefits is generally well understood by most travel agent marketers. After all, we call it “marketing” not “featuring” – we want to address the needs of the market. Unfortunately, the difference between features and benefits often does not clearly appear in travel agency marketing materials. Company brochures, websites and other marketing collateral proudly list the many features of the travel agency’s services instead. The temptation to do so is easy to understand. We all see things  best from our own perspective and what we know and understand best as travel agents are the many features of the services we offer. But that is not what the client is looking for in your agency. Read the rest of this entry »