At Royal Caribbean International® home-based agents are extremely important to us. In fact, three years ago, we were the first cruise line to officially recognize the value of our home-based travel partners by providing tools and resources specific to their needs. We do this because home-based agents are a very influential sector of the travel agent community.
Why are home-based agents so vital to our business? Because they love to travel and put their heart and soul into everything they enter into the marketplace, truly changing the environment we work in for the better. Their grass-roots marketing efforts are the best for recruiting first-time cruisers. From soccer games to PTA meetings, social clubs to local commerce and networking events, home-based agents have the uncanny ability to bring non-cruisers into the industry. And non-cruisers are statistically the most difficult target market to hit. Read the rest of this entry »