In 2009, the comedian Eddie Izzard set the almost unbelievable goal of running all the way around the circumference of England and Scotland, the equivalent of 43 marathons in 50 days, for charity and again in 2016 for 27 days in honor of Nelson Mandela.
He had never run a marathon before that time. I think it may be possible to learn something from Mr. Izzard. Read the rest of this entry »
Next week I have the opportunity to travel for pleasure and, as always, small apprehensions about all of the work I have to do at the office shadow my travel plans. I thought it might an opportunity to re-focus on a few critical issues- like why I do what I do, how to do it better, and what to do more often. As I wrote down my thoughts, it occurred to me that we far too often lose sight of the reasons we are in the travel business. So I developed the following suggestions for myself. At first I called them commandments, but they really are suggestions more than commandments. The real commandments, the ones from the burning bush, were mostly about what not to do. The ones below are more about steps you can take to enhance your travel practice and drive it forward. Read the rest of this entry »
“Guerrilla Marketing”, is all about achieving the maximum marketing bang for the buck. Marketing doesn’t have to be expensive, but it needs to be creative. Today we are going to seek out three new tactics to tap into groups of consumers and to spend our money in as leveraged a way possible: Read the rest of this entry »