Dave Herbert, CTC, has had a love affair with Africa since he first visited South Africa as a student in the 1960s and began work as a safari guide. In 1968, he started an overland camping and tour company, which he sold in 1970. He then moved to Johannesburg to start African Travel to serve Europeans traveling to the continent. Dave’s involvement with the US travel market began in 1976 when he started African Travel, Inc.  In 2010, he founded Great Safaris, a company focused on upscale, sophisticated travel experiences to the continent of Africa.

How is Great Safaris different from other safari outfitters?

DH: The distinction with Great Safaris is that we established the company in Africa before we actually established our office in the United States.  We have really focused on the product and having our own trained people to be able to handle the luxury experienced American traveler.  Another difference is: all we focus on is the luxury market. “Luxury” is not just a high-priced product; it’s a state of mind.  It is anticipating what experienced travelers require or expect.
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