In discussing the development of a marketing plan, this column has given a great deal of time to the concept of setting goals and objectives. Likewise, each travel consultant should set goals for their business and personal life as well. By setting goals, the travel professional can better focus on the necessary actions to take to achieve success in their travel practice. There are a few tips that will assist you in setting and realizing your goals, and the balance of this week will speak to establishing an intelligent and achievable set of goals for yourself. Read the rest of this entry »