Words matter. It is hard to overstate the power of words in shaping our perceptions of reality.  Consider the amazing impact language has on our psyche. Our innate understanding of the influence of language is built into our minds in creative ways: why do we call magic a “spell” and our attempt to re-shape another’s beliefs as “dis-spelling?” What type of spell do you cast when you speak to your clients?  How do you shape their understanding of the reality you seek to share? Read the rest of this entry »