A key objective of marketing your travel planning practice is assuring a flow of new clients through the door. Retention of your existing clients is absolutely necessary and challenging in and of itself, but the acquisition of new clients provides for growth. If you are not taking measures to acquire new clients, attrition of your existing base will mean your business will decline over time.
Remember our discussion of the sales funnel? Typically, only a small percentage of your leads pan out into actual travel planning opportunities. In order to maintain the volume you need for a healthy business, your marketing activities must be robust and continual. Read the rest of this entry »