Posts Tagged With: persistence

There are 4 articles tagged with “persistence” published on this site.

Growing Daily

Each day, this column describes a marketing tip designed to assist travel professionals in building their practice. There are dozens of books written on marketing, sales and positive thinking. There is no shortage of consultants and advice. But much of what needs to be said about marketing boils down to a few simple truths. Marketing, to be effective has to be three things: authentic, intentional and consistent.  When put into practice, marketing must be constant, part of a mindset always looking for  opportunity. It’s easy, however, to lay marketing aside and to begin acting in a less than intentional, less than consistent mode.  Sporadic bursts of marketing effort, however, simply are not as effective as long-term, consistently applied campaigns. Read the rest of this entry »

PR Persistence

Local recognition as being a travel expert is a goal that most good travel agents seek. As a public relations tactic, newspaper articles, quotes and mentions can result in a rush of new business. Consumers have an affinity for using a travel consultant that the media sees worthy of a mention. Many of my articles in this column have recommended the development of a good PR program as a vital, even indispensible part of a solid marketing plan. A positive mention in a local or national source is better than the most expensive advertising because it carries with it an implicit third-party endorsement of your expertise. Read the rest of this entry »

Farming vs Hunting

One of the common misunderstandings about marketing is that it is all about hunting down and capturing prize clients. This notion results in frenzied marketing efforts designed to earn attention from travelers and prospective clients. However, sudden bursts of marketing activity Read the rest of this entry »

Never Give In – Or Up!

In honor of Sir Winston Churchill (30 November 1874 – 24 January 1965) let’s take a simple lesson from one of his most famous speeches:

Never give in, never give in, never, never, never, never-in nothing, great or small, large or petty – never give in except to convictions of honour and good sense… Read the rest of this entry »