TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever. You can find all of the previous articles in this series by clicking on the 365 Guide link at the end of this article.
It’s time to develop a public relations strategy for our 2009 Marketing Plan. A strong public relations (PR) strategy is one of the cornerstone’s of a company’s brand image. The ultimate goal of a PR strategy is to drive people into the sales process. PR is full-on marketing, a crafting of opportunities to put the company and its message in full view of the public, not by advertising Read the rest of this entry »