Posts Tagged With: product knowledge

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A week of important observations: 9 & 10

This week we have been looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. We have looked at the importance of developing a coherent message and communicating that message clearly and consistently. But there are two related, additional components that underlie all good marketing campaigns. Good travel marketers know their business and they love their business. Read the rest of this entry »