I recently got home after speaking at a conference in Orlando, after months of inactivity. It felt good to get up in front of a group of eager professionals and share my personal experiences with a bit of panache. (Flamboyant confidence of style or manner.)
Regardless of how hard I try, I still find myself resorting back on the tried-and-true strategies and tactics that work year-in and year-out. As most people are drawn to the latest flavor of the week, or lured toward the latest magic formula, I know after over 35 years in the business that it is the basics and fundamentals that will make your business work.
One of the formulas I have been touting over the years still hold water today Read the rest of this entry »