Your prospect said YES! They are ready to work with you. You’ve successfully turned a lead into a prospect, and that prospect is now a new client. Woo-hoo!
So, what’s next? Now that the customer is excited to work with you and is ready to sign on the dotted line, how do you get them on board and well-positioned to become a loyal, long-term client?
Do you have in place a process to welcome him to your business? After you’ve booked his trip, do you have a way to manage how you communicate with him, to make the most of your time, and to get the most from this new relationship? If you don’t, or if you think your existing process could be improved, coming across this article is, indeed, a lucky find! Read the rest of this entry »
Everybody is talking about fees, fees, fees.
Yes, we all know that when you charge a fee, you:
- Make more money
- Garner the type of clients who value your expertise
- Weed out the tire kickers
- Demonstrate your worth
- Create an accurate perception of your value
- And so much more…
But, nobody is talking about scope creep! What is it? How does it affect your profitability? And, how can you get rid of it altogether?
Scope creep is not a term that’s often used in the travel industry. Other service providers have been using it for years, and it’s high time that we start thinking about how it applies to us, as travel pros, and how it affects our bottom line!
I define scope creep as what happens when a client changes the game. Plain and Read the rest of this entry »
Sheila Folk is an experienced travel business owner with an impressive history of working in the leisure, travel, and tourism industry. She grew her travel agency to $8M in two years by creating and implementing a broad range of solutions she needed (but that were not available in the marketplace) to make her business a success. Sheila’s new company, Travel Industry Solutions, has now brought her contracts, tools, guides, and scripts to the entire industry.
Throughout her career, Sheila has demonstrated strong professional skills and expertise in management, strategic planning, and business development; new program and product development, branding, budgeting, and positioning; and negotiation, sales, and corporate communications. She has extensive, hands-on experience in all phases of B2B management, from marketing to establishing protocols for start-up firms. Her big-picture vision to establish and achieve corporate goals has led to triple digit growth, year after year. Before starting her own companies, she held such positions as director of business operations at a global branding company and assistant vice president of marketing at an international professional association.