When it rains it pours—and it’s hurricane season in the travel advisor channel. The trickle of business that kept advisors going through Covid has turned into a torrent of demand, not only for the usual FITs and cruises, but also for the land vacations to which customers turned when there was no other option.

So it’s no surprise that travel advisors suddenly find themselves being courted more than ever. On the one hand, there’s the new hotels and resorts—and on the other are the traditional partners in the cruise industry, fighting off this new competition.