Social media excels at relationship building at a very personal level. To effectively use any of the social media platforms as a vehicle for pulling leads through the sales funnel, it is important to develop a very subtle and deft approach to your conversational skills. A constant stream of travel offers or direct sales pitches is far too awkward an approach. Instead, tenor your conversations to being helpful to others and providing information and assistance they need. In so doing, your expertise will be apparent and you are likely to be in the running for consideration the next time your readers consider travel. Read the rest of this entry »
Until a few months ago, Pinterest was an invitation-based network. You could request to join or get a friend to invite you, but getting in meant that you had to wait for someone else to give you access. Not anymore.
Step 1 – Create an account
Yesterday, we talked about why Pinterest might be a good fit for your social media marketing strategy, today, let’s take a look at what Pinterest actually is.
What exactly is Pinterest?
In a nutshell, Pinterest is a visual bookmarking site. People can sign up for an account and create categories (known as boards) where they can bookmark (known as pinning) interesting images, videos or links to useful information (known as pins) to create a themed repository of useful information. As long as your content has a visual element, you can pin it.
You find things to include on your boards by either surfing the web or by looking through Pinterest’s home page and content categories. Read the rest of this entry »
If you haven’t heard of Pinterest yet, you may have been hiding in a hole. It’s one of the newest social networks out there and has been taking the Internet by storm.
In fact, it has quickly risen to become one of the top traffic generators and the #3 most popular social network – ranking only after Facebook and Twitter. People who use it for business have seen up to 20% of their website traffic coming from Pinterest. Read the rest of this entry »