Travel advisors, like the general public, soon will be able to own a piece of Viking Holdings Ltd. Headed to an IPO on the New York Stock Exchange, the company expects to soon be selling ordinary shares at $21-$25, for a total market capitalization of between $9.06 billion and $10.79 billion.

Viking will have 431.46 million shares outstanding after the IPO, including 303.68 million ordinary shares that carry one vote each, and 127.8 million special shares that have 10 votes each. They will trade under the ticker symbol “VIK.”

At the top price, the sale will bring in $825 million, and make Viking the third-largest NYSE-listed cruise company, behind Royal Caribbean ($33.7 billion) and Carnival Corp. ($17.7 billion), and ahead of Norwegian ($7.81 billion)

Viking founder and CEO Torstein Hagen will maintain a controlling stake in the company, with 52.5% of the shares outstanding and 87% of the voting power.

“The principal purposes of this offering are to increase our capitalization and financial flexibility and to create a public market for our ordinary shares,” the company said, and it does not plan to pay a dividend.

Hagen chose a good time to go public, with the cruise industry booming. In the past year, shares are up 100% at Royal Caribbean and more than 50% at Carnival Corp.

It’s the first week of river cruise season in Europe, and AmaWaterways is sailing into the niche with a special for single travelers.

For a limited time, the travel-advisor-friendly company is waiving single supplements on select 2024 Europe sailings for stateroom categories other than suites on reservations booked by June 30, 2024.

Single supplements also are being waived on the two single-occupancy staterooms (140 sq. ft. with French balconies) on its four ships in France: AmaCello, AmaDante, AmaDolce and AmaLyra. And Ama will charge a reduced supplement of 25% on all fixed window staterooms on Europe sailings (Category E&D) and Category C staterooms on all Mekong sailings.

“Solo travelers on their own or perhaps as part of a multi-generational family group or girlfriend getaway have every reason to take advantage of this special offer” on more than 45 departure dates, Ama said, including the new Flavors of Burgundy.

Ana has seen “continual growth from the solo market” and is a perfect fit for single travelers, Ama’s VP of Strategic Alliances Brenda Kyllo told TRO. “Traveling isn’t only about sharing special time with loved ones, it’s also about self-discovery and finding pleasure in meeting new people in a safe and welcoming environment,” she said. “With no more than 150 guests on board, our crew are able to take special care of solo travelers to ensure they feel welcome from the minute they arrive on board. And with the choice of up to eight included daily excursions plus wellness classes and small group biking and hiking tours, there are so many opportunities to meet fellow travelers who share common interests. Many of our tables in the main dining room are set for five rather than six guests to be sure solo travelers feel at ease joining other couples for dinner.”

The offer is capacity-controlled and subject to change. Ask for promo code SOLOWAIVED. See current list of sailings here: https://www.amawaterways.com/solo-traveler-2024

Royal Caribbean has canceled excursions from Labadee, its private island in Haiti, but is keeping the island open.

“Out of respect to our local communities surrounding Labadee, Haiti, and to ensure our guest and crew safety, we’re temporarily adjusting our tour offerings,” RCCL told passengers.

Passengers on social media reported cancellation of jet skiing, kayaking and walking tours, as they were asked to remain within the resort at all times.

The cancellations follows days of violence in the country, where armed gangs roam the streets and Americans are being evacuated. The Department of State in July issued a Level 4 travel advisory (“do not travel,” the highest warning level) citing “kidnapping, crime, civil unrest, and poor health care infrastructure,” and this morning sent in a Marine anti-terrorism unit to guard the US embassy in Port-au-Prince.

Travel advisors, meanwhile, are reporting minimal concern among clients, though some are not getting off the ship in Labadee and some are calling to express concerns about the Dominican Republic. The DR shares the island on which Haiti is located but has closed its border.

Many also mourn for the people of the island.

“I have a real heart for Haiti; I have helped missionaries and aid workers with flights in the past, and I have seen how they are helping the orphanages and people there,” said travel advisor Margie Lenau of Wonderland Family Vacations LLC in Grand Rapids, MI, who rued the earthquakes and hurricanes and political violence that have upended the island’s stability.  “The question we get most often is whether it’s okay to travel to the Dominican Republic. I tell my customers that Haiti and the Dominican are two very different countries, and there is a mountain range and some distance between them. So far Dominican has kept away from the violence.

”The world can be a dangerous place. With the cruise lines and with travel advisors, safety is always number one. It’s nice to know that cruise lines and tour operators are keeping track to keep travelers safe.”

Labadee, RCCL’s first private island, is 130 miles from Port-au-Prince. Independence of the Seas, Oasis of the Seas, Symphony of the Seas and Odyssey of the Seas are scheduled to stop there in coming weeks.

*Editor Update 03/14/24*

As of now, RCCL has cancelled all stops to Labadee due to the current unrest in Haiti.

Michael Bayley, RCCL CEO, stated on Facebook “We have suspended calls into Labadee, Haiti for the next 7 days and will continue suspension on a rolling basis with 3 days advance notification to our guests sailing on itineraries impacted and changed as we monitor and evaluate the situation in Haiti.”

Many in the travel industry reacted with dismay this week to the loss of another supplier, as 73-year-old GOGO Vacations shuttered its doors.

Even as it closed the GOGO brand, though, parent company Flight Centre Travel Group (FLT) said its goal is to better focus on the “strong leisure and corporate growth opportunities in the large U.S. market.” FLT is launching a new brand, Envoyage, with an eye to “its best performing sectors,” the independent and luxury sectors.

“With the wholesale model struggling in recent years, it has become increasingly difficult to justify the high costs of maintaining this brand,” said FLT Americas president Charlene Leiss. But “a transition team will remain in the business to service the existing GOGO bookings and support our customers throughout this period with the complete backing of Flight Centre Travel Group.”

An email to travel advisors promised that “all of your existing bookings are secure and will continue to be managed by a dedicated and professional team of wholesale consultants” and that “GOGO’s doors will not close until your last customer has returned home, and your commissions have been paid.”

While GOGO Vacations is no longer accepting new reservations, travel advisors can continue to use their Helio login to existing FIT bookings, and Softrip login for groups, and can access the online support team via chat, email, or phone to assist with booking modifications, schedule changes and general support, the company said.

Still, some travel advisors were feeling nervous. “I am very worried about my current bookings. I can’t cancel without a penalty but I’m reluctant to have clients pay them anymore money. I am not sure yet what my client wants to do; I am going to let them decide,” said Donna McClaugherty of Cruise and Travel by Donna.

And across the industry, many mourned the loss of a partner of many years.

“I’ve worked with them for 30 years on and off, and their closing leaves a void in the market,” said Travel Leaders Network VP of Sales Karen Viera. “They were a great company, very agent-friendly, with great products, and I am sorry to see them go. I’ll look up all our agents that sell GOGO and see how we can help them sell other preferred partners.”

“I’m literally sick over this,” said Angie Rhodes of Rhodes to the World. “GOGO is my go-to. I have been using them for 40 years.”

But many agreed with FLT that GOGO’s business model no longer fits the industry as well as it once did.

“I’m doing more complex FITs than fun in the sun, and I have found less and less need for that type of wholesaler,” said Linda De Sosa at Travel Experts.

More information is available on the GOGO website at Homepage | GOGO Worldwide Vacations (gogowwv.com).

It may not last forever, but for now the new Delta Digital ID speeds passengers through security faster than PreCheck or CLEAR—and it’s free to boot.

After successful beta testing in Detroit and Atlanta, the biometric program now has expanded to LAX, LGA and JFK, and since the program is so new, its dedicated security lines rarely have a wait.

Delta Digital ID lets customers quickly move through bag drop and security checkpoints without having to show photo ID to an agent. To register, travelers must have:

• TSA PreCheck® membership
• Their passport information and a Known Traveler Number stored in their Delta profile
• A (free) SkyMiles membership
• The Fly Delta app

Eligible customers will receive a notification in their Fly Delta app when traveling from a Digital ID-enabled airport, or can opt-in through their SkyMiles profile on Delta.com once the four requirements have been met.

They then can use the dedicated bag drop line – the one with the green “Delta Digital ID” icon – and security line.

Using Digital ID this week, I walked right through security behind just one other passenger at LGA, while my husband spent 10 minutes in the CLEAR line.

Citing the fallout from Covid-19, cruise operator Hornblower has filed for bankruptcy, and its American Queen subsidiary has ceased operations.

Private-equity firm Strategic Value Partners has agreed to acquire majority ownership of Hornblower and “provide a significant equity investment in the business,” but the deal will require approval from the US Bankruptcy Court in Houston, the Wall Street Journal reported. Private-equity firm Crestview Partners will retain a minority interest and become the sole owner of Journey Beyond, the leading experiential travel provider in Australia.

Hornblower said in a statement that American Queen Voyages hopefully will be sold; if no buyer is found its operations will be wound down.

Hornblower also provides ferry services to the Statue of Liberty and the Ellis National Museum of Immigration in New York, and to Alcatraz Island in San Francisco. Those services will continue operations.

Guests who have booked an American Queen Voyages cruise should visit the line’s dedicated refund website to submit a claim form and begin the refund process, or call (888) 202-5784.

Hornblower said it expects to move through the bankruptcy process quickly and emerge from Chapter 11 in about four months. It has a commitment for $300 million in financing from Deutsche Bank, $121 million in new-money financing from SVP-managed funds and Crestview.

“The steps we are taking today will enable us to address AQV and strengthen our financial foundation as we continue serving our guests and commuters around the world. With the support of our financial stakeholders, we will continue to advance our business initiatives and drive growth. We thank the entire Hornblower team for their hard work and dedication, as well as our vendors and partners across our businesses for their continued support,” said Hornblower Group CEO Kevin Rabbitt.

In the latest step toward pushing customers to book direct, American Airlines today announced that it will only grant AAdvantage® miles and loyalty points to customers who book through an AA or partner site, a corporate account, or a “preferred agency” that books at least 30% of its trips through the American Airlines NDC.

At the same time, the company raised fees on baggage checking and pets in the cabin.

The NDC ruling takes effect May 1, 2024. Customers can receive points only if they book through AA or its partner airlines, are an AAdvantage Business™ member or have a contracted corporate travel account, or book through an “eligible preferred travel agency.”

“All agencies on a 2024 contracted incentive agreement issued by American are eligible to qualify into the preferred agency program at American’s sole discretion, which enables travelers booking through your agency to continue earning AAdvantage^® miles and Loyalty Points,” the company website now states (Preferred agency program – American Airlines Global Sales (exploreamerican.com). “Agencies will be evaluated on the criteria outlined below, which focus on the use of Modern Retailing technology to provide the best possible traveler experience when booking and servicing tickets. Agencies must be approved by American Airlines to qualify as a preferred agency, and agencies should contact their Modern Retailing business manager to discuss their individual approval process and timeline.”

There are three qualifying criteria:

1. Agencies must be on a 2024 incentive agreement issued by American at American’s sole discretion. If, at any point, their incentive agreement with American ends, the agency will no longer be able to participate in the preferred agency program.
2. Agencies must adopt and implement American’s NDC and shop and book through American’s NDC connections, meeting the progressive NDC thresholds below. Shopping and booking must be done in accordance with American’s connection and capacity requirements.

3. As customers consider purchasing an American Airlines offer, fare rules, product attributes, and fare restrictions should be fully displayed and clearly communicated. A new product attribute of American’s offers is the ability to earn AAdvantage^® For an agency to be considered preferred, they must demonstrate their ability to clearly communicate to customers when they earn AAdvantage^®miles in the online booking tool throughout the booking flow before a purchase is finalized.Agencies must contact their Modern Retailing business manager to begin the review and approval process on display criteria.

   The deadline for the display qualification criteria is July 1, 2024, to allow time for the completion of any necessary updates.

   If an agency meets the criteria for the first NDC threshold on April 21, 2024, customers with tickets issued by the preferred agency between April 21 and June 30 will earn miles and Loyalty Points. In order for customers purchasing a ticket July 1, 2024, and beyond to earn, however, the agency must meet the display criteria.

Basic Economy fare tickets will only earn when booked directly with American and eligible partner airlines.

“We want to make it more convenient for customers to enjoy the value and magic of travel,” said Vasu Raja, American’s Chief Commercial Officer. “Not only does booking directly with American provide the best possible experience, it’s also where we offer the best fares and it’s most rewarding for our AAdvantage members.”

Baggage Fees on the rise

Also in the announcement were new rates for baggage on trips booked beginning tomorrow.

The new fee for domestic flights including Alaska, Hawaii, Puerto Rico and the U.S. Virgin Islands, as well as Canada and short-haul international flights, is $35 for the first checked bag if purchased online or $40 at the airport. A second bag will cost $45 whether purchased online or at the airport.

AAdvantage® status members, customers in premium cabins, active-duty U.S. military personnel and most AAdvantage® credit cardmembers flying domestically will continue to receive complimentary bags.

The fee for oversize bags that are only slightly larger than heavier than regular bags will be lower, however. Bags that weigh less than 70 pounds currently cost $100, but will be charged just $30 effective April 17.

The pet-in-cabin fee was raised to $150.

There’s no word yet on when Southwest Airlines can expect its flight attendants to walk off the job—but the likelihood is much stronger following an overwhelmingly pro-strike vote this week.

About 98% of voting members voted to go on strike, Transport Workers Union Local 556 reports—many more than the 64% who turned down the airline’s contract proposal last month. If they do, it would be the first strike by flight attendants in Southwest’s history.

“98% YES sends a strong message of solidarity,” the union wrote on X. “We will do whatever it takes to get a Contract that recognizes our contributions to the success of our co.”

As a first step in their protest, many Southwest flight attendants will join thousands of airline workers on the picket lines for the worldwide Flight Attendant Day of Action on Feb. 13. Organized by the Association of Professional Flight Attendants, it will include picketing at more than 30 airports globally.

The flight attendants cited cost of living increases as well as a better deal offered to pilots, whose new contract includes a 50% pay raise over the next five years.

Take a dose of global warming, add an increase in tourism and a fire in Maui, and what do you get? In Hawaii, it adds up to a new tourist tax.

In his State of the State address, Hawaii Gov. Josh Green renewed the call for a “climate impact fee” to be charged to every visitor to the Aloha State.

A proposed $50 charge failed to pass the legislature last year. But this week, Green proposed a “modest” $25 fee, to be paid by every visitor who stays at a hotel or short-term rental on any Hawaiian island.

The resulting $68 million a year would be used for “beach preservation, fire breaks, and other prevention measures to help us avoid tragedies like the one last year in Maui,” Green said.

“A Climate Impact Fee on visitors would provide the needed resources to protect our environment and increase awareness of the impacts of climate change,” he noted. “I believe this is not too much to ask of visitors to our islands Hawaii’s natural resources — our beaches, forests, and waterfalls — are an essential part of our culture and our way of life.”

At a press conference following the State of the State, House Speaker Scott Saiki and Finance Committee Chair Kyle Yamashita said they will consider Green’s visitor fee, as well as an increase in the existing transient accommodations tax, currently 10.25%.

Highlighting its newest itinerary, American Cruise Lines on Monday officially welcomed its second Coastal Cat ship, American Glory, in Key West, Florida.

Sailing round trip from St. Petersburg, American Glory will visit Punta Gorda, Marco Island and Key West on its seven-night Florida Gulf Coast & Keys itinerary from January 26 through March, and then again in November and December. Glory’s sister ship, American Legend, is scheduled to sail the same itinerary beginning in November.

Both ships are part of American Cruise Line’s ‘Project Blue,’ a fleet of 12 small ships, carrying 100 passengers each, designed to sail almost every domestic US itinerary. The Coastal Cats will sail the east coast from Maine to Florida throughout 2024 and 2025.

At the christening ceremony for American Glory, American Cruise Lines president and CEO Charles B. Robertson introduced the ship’s godmother, Key West mayor Teri Johnston.

“Docking in Mallory Square is a privilege, and we are honored to be a new small piece of the Key West community,” he said.

American Glory has four decks, a unique catamaran bow, an elegant interior design and private balconies, as well as a restaurant, casual café and fitness center.

American Cruise Lines is building five ships in 2024, and will operate 19 ships and cruise more than 50 domestic itineraries, ranging from six to sixty days, in 35 states, including both coasts and many rivers in between. All the ships are American-built, flagged, and crewed.

Celebrity Cruises is taking extraordinary steps to keep its Galapagos customers safe. Silversea is canceling a cruise in the Red Sea. From South America to the Middle East, political unrest continued to keep the cruise industry—and the travel advisors who sell its products—on their toes last week.

Celebrity, last week, issued an advisory asking guests booked on Galapagos cruises on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

c, the pre-departure arrival point for many guests, is considered its most dangerous, as its ports have become a hub for drug smuggling. Ecuador’s President Daniel Noboa has declared a state of “internal armed conflict” and imposed a nationwide state of emergency and nighttime curfew after a wave of gang violence in which armed men interrupted a live TV broadcast and took more than 100 prison staff hostage.

Lindblad Expeditions has cancelled two cruises in the region that were scheduled to sail on January 12 and 13, National Geographic Endeavour II and Islander II “out of an abundance of caution,” and noting a “lack of clarity” regarding air travel. Celebrity Cruises is taking extraordinary steps to keep its customers safe. Silversea canceled a call in Manta, Ecuador, on Silver Nova, which is sailing a 71-day roundtrip sailing around South America, and Azamara canceled a stop as well. Intrepid and G Adventures posted travel alerts on their websites informing travelers of the 60-day state of emergency and noted they are monitoring the situation carefully.

Celebrity issued an advisory asking guests booked on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

In a letter sent January 10, Celebrity stressed that cruises are not cancelled But, guests who feel uncomfortable can cancel their bookings with a full refund and have the opportunity for price protection on future voyages when they book a new cruise before 2025. Celebrity Cruises also will reimburse guests for any fees they incur for changing their inbound flights.

Guests who are sailing on the three ships will be housed at the new Holiday Inn, in a secure area near the airport, and are asked not to leave the hotel. Celebrity staffers will escort guests as they transfer to the hotel and on to their flights to Baltra.

All pre- and post-cruise excursions in Ecuador have been suspended.

“Any Celebrity pre- or post-cruise packages in Ecuador will be cancelled and refunded, as these will no longer take place. For independently purchased pre- or post-cruise purchases, we recommend you cancel these, and we will review refund requests,” Celebrity Cruises said in the letter.

Celebrity says it is closely monitoring the situation and may still cancel cruises if the situation deteriorates.

Mariscal Sucre Quito International Airport in Quito and José Joaquín de Olmedo International Airport in Guayaquil remain fully operational, but American Airlines, JetBlue, Spirit Airlines and United Airlines all have canceled some flights, and American, Delta, LATAM and United have issued waivers for travel to the country.

In the Middle East, meanwhile, trouble in the Red Sea and Yemen has more cruise ships scrambling to find alternative routes.

After making changes to the itinerary of the last sailing, Silversea last week canceled Silver Moon’s January 16-26 sailing of the Silver Moon Muscat-Dubai itinerary and is “in the process of informing affected guests and their travel agents of the reprotection options. Our global security team continues to closely monitor the situation in the region and will make any additional changes if required,” a spokesperson told TRO.

The cruise was scheduled to visit several destinations in the Middle East, including Saudi Arabia, Bahrein, Qatar and the United Arab Emirates.

Affected passengers will receive different compensations, including refund of the fate of the cancelled cruise portion, and Future Cruise Credits (FCCs).

But the January 26-February 11 sailing remains scheduled, as are future voyages.

MSC Cruises, meanwhile, has rerouted MSC Poesia’s 115-day world cruise, which now will circumnavigate Africa instead of passing through the Suez Canal and the Red Sea.

United Airlines and Alaska Airlines canceled more than 350 flights on Monday, representing 8% of United’s schedule and 20% of Alaska’s, as the FAA grounded 171 Boeing 737 Max 9s airplanes following an incident on Friday.

Alaska Airlines said passengers whose flights are canceled will be moved to the next available flight, or can request a change or a refund without incurring fees under a flexible travel policy. United said in a post on X (formerly known as Twitter) that it is working with customers to find other travel options.

A door plug blew off an Alaska Airlines flight in midair, leaving a gaping hole and howling winds that caused the plane to depressurize, forcing the plane to return to Portland, Oregon, minutes after takeoff.

Two seats were destroyed on the aircraft—but they were unoccupied. And because the accident occurred right after take-off, everyone was wearing seatbelts (though some expressed concern over babies being held by their mothers instead of being placed in car seats). None of the 171 passengers and six crew members aboard was seriously injured.

Investigators are looking into how the door plug—a panel where an optional emergency exit can be placed if passenger capacity is high—was fastened before it blew out of the plane. The door plug has been located in the backyard of a teacher in Portland, Oregon, but the plane’s cockpit voice recorder was inadvertently taped over.

Another version of the Max, a 737 Max 8, was involved in two crashes that killed hundreds of people in 2018 and 2019. And last month, Boeing urged its customers to inspect more than 1,300 Max planes for possible loose bolts in the rudder-control system.

Boeing stock fell 9% in early trading on Monday. In a research report, Morningstar said that while the impact would not be material, “the dramatic nature of the flaw will have the effect of once again calling Boeing’s product governance into question by customers, regulators and the flying public.”

Disasters are following one another in Japan, where two airports are closed and searchers are looking for survivors of a 7.5 magnitude earthquake that rocked the western coast on Monday.

Japan’s Tokyo Haneda Airport is closed following a crash between a Japan Airlines jet and a Coast Guard plane on its way to provide earthquake relief.

The coastal city of Wajima, home to more than 27,000 people, appeared to be among the worst hit; CNN reports 15 dead there, as well as smoldering fires and destroyed buildings. At Noto Airport, damage to the terminal and its access roads has left about 500 people. Officials say the airport will be closed until at least Thursday.

At Haneda Airport, meanwhile, all 379 people on the passenger plane, JAL flight 516, were safely evacuated, but five crew members on the second aircraft, operated by the Japan Coast Guard, were killed.

The majority of departures from Haneda Airport are now canceled and it’s unclear when flight services will resume, Japan’s NHK news reports.

MSC Cruises today welcomed its fifth US-based ship, the Fantasia-class MSC Divina, to her new homeport in Miami.

Beginning this weekend, MSC Divina will sail a variety of itineraries to the Caribbean, Central America—and Mexico—including 3-day trips to Nassau and MSC’s private island at Ocean Cay; 7-night trips that include Isla de Roatan (Honduras), Belize City (Belize), Costa Maya and Cozumel (Mexico), George Town (Cayman Islands), Ocho Rios (Jamaica), Nassau and Ocean Cay; and 11-night voyages that include Montego Bay (Jamaica), Cartagena (Colombia), Puerto Limon (Costa Rica), Isla de Roatan (Honduras), Oranjestad (Aruba), Cozumel and Ocean Cay.

A limited-time flash sale this weekend will give potential sailors a chance to try the ship, or any MSC ship sailing from Miami or Orlando, at reduced prices starting at $109. Trips must be booked by December 18.

Introduced in 2012, MSC can hold up to 4,345 passengers and 1,388 crew members. There’s a 4-D theater and four pool areas, including a 22,507-square-foot Aqua Park, as well as eight restaurants, 12 bars and lounges, an MSC Yacht Club with floor-to-ceiling windows, and a Thermal Suite.

Also sailing the Caribbean will be MSC Seascape, Seashore, Seaside, Meraviglia and Magnifica.

South America also will have six ships this winter: MSC Grandiosa, Seaview, Preziosa, Musica, Lirica and Armonia, sailing a series of itineraries to Brazil, Argentina and Uruguay.

MSC also will have a winter presence in the Mediterranean, the Middle East, North Europe, Asia, and South Africa.

Alaska Air Group Inc. on Sunday announced a plan to acquire Hawaiian Holdings Inc. Alaska’s $1.9 billion offer is almost four times the current price of Hawaiian shares, which have been pummeled this year by the Maui wildfires, high fuel costs and engine recall issues on some of its Airbus SE planes.

In a joint announcement, the airlines said the merger will allow them to compete effectively, expand destinations and entrench the newly combined carrier on the West Coast. The newly combined company will have a 25% share of the US domestic market. Alaska Air will remain the fifth-largest carrier in the United States, behind Delta Air Lines, American Airlines, Southwest Airlines and United Airlines — all of which grew to their current size with the help of mergers. Alaska Air will have 365 aircraft, 31,200 employees and 54.7 million annual passengers; it will be based in Seattle, and Honolulu will become an Alaska Airlines hub, where pilot, flight attendant and maintenance bases will remain.

Should the agreement be approved by antitrust regulators, the combined airline will be part of the Oneworld airline alliance, which Alaska joined in 2021. It will serve 138 destinations, including 29 international markets.

During a Sunday conference call with investors, Alaska emphasized Hawaiian’s long history of profitability. The carriers said the deal will offer travelers more opportunities to fly to and from Hawaii; now, Hawaiian mainly connects the state to major airports in the United States, Japan, South Korea, Australia and New Zealand, while Alaska flies throughout the United States, and to Mexico and Central America. Insiders noted that the combination of Alaska and Hawaiian will give the new company control of the Hawaiian market, one of the world’s most popular tourist destinations. Over the past year, Hawaiian sold about 22% of all flights to Hawaii, more than any other airline; that number would climb to 38%, more than double that of the next competitor, United Airlines.

United, the fourth-largest carrier, controls about 16 percent of the market, according to federal data. Alaska controls about 6.4 percent of the market today, a share that would grow to 8.2 percent after its acquisition. JetBlue controls about 5.5 percent of the market today, but that would nearly double in size if it is successful in completing its purchase of Spirit.

Alaska Airlines CEO Ben Minicucci said consumers will continue to see both brands, but work groups from the two airlines will be combined under a single collective bargaining agreement.

The merger still must get past the Department of Justice (DOJ), which has successfully challenged partnerships between JetBlue and American Airlines and JetBlue and Spirit, citing antitrust concerns. But Minicucci said less than 3% of the network routes of the two airlines overlap.

Celestyal is sprucing up its offerings for 2024, adding two ships, three countries and six ports to its Mediterranean offerings.

Just two weeks after acquiring its second new ship, Celestyal Discovery, the company announced new itineraries that include Croatia, Montenegro and Italy, with stops in Kefalonia, Katakolo and Corfu in Greece; Dubrovnik in Croatia; Kotor in Montenegro; and Bari in Italy.

Celestyal Discovery now will join Celestyal Journey in Athens, where they will both undergo multimillion-euro winter refurbishment programs ahead of the new season, which starts in March 2024. Discovery then will take over the itineraries of Olympia.

Celestyal Journey’s new seven-night “Heavenly Adriatic” cruise will feature full days in Kefalonia, Kotor, Bari, and Corfu, as well as a late-night stay in Dubrovnik. It is now on sale as part of Celestyal’s holiday promotion, with special deals from $579 per person, for bookings made through November 30, 2023.

Celestyal also will update two other sailings, replacing the Three Continents itineraries on March 9 and 16 with the popular “Idyllic Aegean” itinerary, round-trip from Athens, and calling at Thessaloniki, Kusadasi, Heraklion, Mykonos, Santorini, and Milos.

Free Cruise for Guests Impacted

For guests already booked on the Celestyal Journey itineraries departing Athens on March 2, 9, and 16, 2024, Celestyal is offering a free “Three Continents” cruise, which can be redeemed at any time in the next three years. Guests holding reservations on the updated March 2024 itineraries will be re-accommodated on the updated sailings on Celestyal Journey or another suitable option, and those who retain their booking dates on the updated itineraries will be eligible for the free cruise offer.

Celestyal also will “of course be preserving agent commission on all rebooked cruises,” said chief commercial officer Lee Haslett.

“Our team is set to make waves across the industry next season, with new destinations, a completely updated fleet, a fresh new brand identity, and a renewed sense of direction,” Haslett said. “As a business, we really do take the time to listen to customer and agent network suggestions—and Italy, Croatia and Montenegro came out on top.”

As water levels in a major Amazon tributary drop to the lowest levels in recorded history, Viking has rerouted its cruises on the river and switched passengers to a fully Caribbean itinerary.

After months without rain in the Brazilian rainforest, tributaries to the Amazon have been drying up, leaving boats stranded. The port of Manaus, at the point where the Rio Negro and the Amazon meet, recorded 13.59 meters (44.6 ft) of water on Monday, the lowest level since records began in 1902.

“As you may be aware, historically low water levels along the Amazon River have restricted river traffic. We have been closely monitoring the situation to determine the impact on your itinerary. At this time, we anticipate that water levels will remain too low for your ship to safely navigate the affected area. Unfortunately, the situation prevents us from operating your voyage as planned,” Viking said. “We recognize that you may have chosen this particular itinerary to explore the Amazon River, and we share in your disappointment.”

Viking Sea now will add San Juan, Puerto Rico; Philipsburg, St. Martin; and Saint George’s, Grenada to its Amazon & Caribbean Adventure itinerary to replace the scheduled days on the Amazon. In return, guests are being offered a $500 per person shipboard credit and a future cruise voucher for 30% of their paid cruise fare.

For Avalon Waterways, which also sails the Amazon, the water depth is not an issue, as its ships carry just 44 guests. “Our cruises are still being offered, providing Avalon guests a full—and fully immersive—Amazon vacation,” Avalon Waterways president Pam Hoffee told TRO.

A new private jet partnership will allow seamless connections with Delta itineraries; a new class of premium airport lounges is coming; NDCs are on the way, but not right now; and sustainability is a key long-term goal.

Those are the takeaways from Steve Sear, Delta Airlines EVP of global sales and distribution, at the opening session of the Global Travel Collection’s Elevate conference in New York today.

Chatting with Internova Travel Group’s EVP of partner relations Peter Vlitas, Sear promised that Delta’s investment in Wheels Up private jets will allow customers to get off a Delta flight and onto a jet in a partnership that delivers 100% on-time performance. “Operational excellence is going to be the foundation,” he promised. “It has to be 100%—they expect that jet to be there, to know the tail number. It has to work every time.”

Premium customers also soon will get a new kind of airport lounge, curated like the lounge in Charles de Gaulle in Paris, with a full dining experience. The first is scheduled to open in Los Angeles in Q3 2024, then in New York, Atlanta, Seattle and Detroit. “We learned from Virgin that sky clubs are important,” Sear said. “People see it as an experience.” Delta has opened nine new lounges in the past 15 months, adding 5,000 seats, and is enlarging others, including those in all eight of its hubs.

With the complexities of NDC plans, meanwhile, Delta’s first priority is to do no harm to the travel advisor. “For us, NDC is a small subset in our distribution strategy; we want to be where the customers want to engage Delta, and our commitment is to be best in class in every one of those channels,” he said. “We believe the change to NDC is inevitable and we are committed to that, but in an evolutionary way, not a revolutionary way; we are going to do it right, and make it as simple as possible.”

Also in the Delta game plan is a focus on sustainability. “We can’t be a dirty industry, that’s just not going to be a long-term viable situation so we are all 100% committed.” Delta has gone plastic-free on its planes except for coffee cups and is electrifying all ground service.

Uniworld Boutique River Cruises will add two new ships to its fleet, and begin sailing one in 2024 and one in 2025.

The S.S. Victoria and S.S. Elisabeth—formerly Crystal Cruises’ Crystal Bach and Crystal Mahler—are being leased from Seaside Collection under a three-year, bareboat charter agreement. They will sail with an all-Uniworld staff and offer Uniworld’s amenities, to create “the signature Uniworld experience on existing itineraries,” the company said.

The two identical ships hold 110 guests in 55 suites and staterooms, each with full-length windows opposite king-sized beds, and adjoining suites that offer two-bedroom accommodations. They also have a massage room, gym, bistro for snacks, rooftop bar and grill, and fine dining restaurants featuring farm-to-table cuisine gathered daily by the chef in each destination.

S.S. Victoria will sail the Rhine for the 2024 season, beginning in March in Amsterdam with an 8-day “Holland & Belgium at Tulip Time” cruise through Belgium and The Netherlands. Then it will sail the 8-day “Castles Along the Rhine” itinerary from Basel to Amsterdam, the 10-day “Magnificent Moselle and Rhine” itinerary and the 8-day “Belgium Holiday Markets” round-trip from Brussels.

“The S.S. Victoria and S.S. Elisabeth are unique vessels that we know our guests will love, featuring a modern design, some of the largest suites on the rivers, and an ambiance that exudes contemporary luxury. Onboard, guests can expect our Tiny Noticeable Touches throughout every aspect, from the impeccable service provided by the Uniworld crew they know and love to the multitude of all-inclusive amenities available to them,” said Uniworld president and CEO Ellen Bettridge.

The S.S. Elisabeth is scheduled to sail the 2025 season, though no details have yet been released.

American Cruise Lines continues to provide US river cruising with a look at their 2024 cruise season. With a total of 125 US ports of call and nine new itineraries, ACL has big announcements out.

Leading the announcement is two new 100-passenger ships, Coastal Cats, American Liberty and American Legend. These are the 3^rd and 4^th ships of the American series which will include 12 total. The first two coastal cats already in operation are American Eagle and  American Glory. Slated to sail New England, Chesapeake Bay, Hudson River and Florida, the American Liberty is set to cruise in June 2024 while American Legend is set for October 2024.

Adding to the 19 ships they will have in operation by October of next year are new itineraries. Including longer cruises like the 60-day itinerary exploring 20 states (August 16^th to October 14^th) and the 35-day Civil War Battlefields cruise exploring 20 Civil War battlefields (May 3^rd to June 6^th).

They’ve also announced new 2024 cruises at National Parks. Including Denali Fjords and Glacier Bay National Parks in Alaska, and Smoky Mountains National Park. Also available is the multi-national park cruise of Glacier, Yellowstone, and Grand Teton along the Colombia and Snake Rivers.

With new departures, new ships, more itineraries than featured here, and a maximum range of 90-180 guests per cruise, American Cruise Lines looks to be growing into the booming interest in cruises.

In a major change to its business model, Avoya Travel this weekend announced a new program that offers 100% commission on some bookings to its top agents.

Under the Elite 100 program, top-producing Avoya agents who book a customer of their own, and not an Avoya lead, will keep 100% of the commission rather than the current 80%. The program defines top producers as those who have earned $50,000 in commission from customer travel in the past 12 months.

Avoya’s model traditionally has focused on customer leads that Avoya pushes out to its travel advisors, making it an especially attractive host for newcomers to travel. Its Million Dollar Expo in Seattle last week, for example, hosted 10 travel advisors who sold $1 million in travel in their first year in business, much of it thanks to Avoya leads.

Recent research has shown that the industry has changed, Avoya co-CEO Jeff Anderson said at a press conference announcing the program, “we haven’t changed our compensation plan for 15 years.” In today’s market, “most independent advisors aren’t looking for everything we offer, and there’s a bit of a misconception that you only went to Avoya because they offered leads. That’s pretty cool, I think we’ve by far had the best program in terms of that. But if somebody thought that’s all we were about, then we’ve missed an opportunity. We needed to change up our message so the industry knows we’re as much of a host as everyone else.”

Of the 90 agencies that joined Avoya in August, more than 80 are brand new to travel, Anderson said; “that’s where the vast majority of our network comes from. There’s nothing more important than bringing great people into this business, and the more we sell the better it is for everyone.”

Still, though, Avoya doesn’t want to lose its very best experienced advisors; “ultimately, we want to build the host agency of the future.”

The research also found that Avoya customers spend 60% more on their vacation than the average agency customer, Anderson noted, so even an 80% split will be profitable.

Avoya currently has about 1,800 travel advisor members and hopes for 2,000 by year-end, up from about 1,600 in 2019 and 1,500 in 2022.

For more on the Avoya announcement and reactions to it, please see my column here at Travel Research Online on Friday.