At the heart of every business is what many call a “customer value proposition.” Simply put, what value do you offer the customer? Can you answer, without hesitation, the question, “Why should I use your services?” At countless trade shows and presentations, I’ve witnessed too many agents stumble over this important question. Your value proposition should be a matter of muscle memory, not a pop quiz.
To assist you with developing your own answer, let’s consider three very important issues. Read the rest of this entry »