At the heart of every business is what many call a “customer value proposition.”  Simply put, what value do you offer the customer?  Can you answer, without hesitation, the question, “Why should I use your services?” At countless trade shows and presentations, I’ve witnessed too many agents stumble over this important question.  Your value proposition should be a matter of muscle memory, not a pop quiz.

To assist you with developing your own answer, let’s consider three very important issues. Read the rest of this entry »