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Travel advisors are still faced with many challenges and opportunities in the aftermath of the pandemic. The challenges are readily solvable and will hopefully strengthen our industry, but some of the solutions may raise the hackles of those invested in the status quo. One of the most significant challenges is—despite months of complaints—communicating with travel providers on the phone or via the web.

Difficulties in communicating is not only the fault of the airlines, cruise lines, and hotel properties. Nearly all have done an excellent job posting the information online that their telephone reps provide over the phone. Still, most travel advisors are more comfortable speaking with the reps and buying travel over the phone.

Other industries have faced the same problems, and they usually solve them by:

  • Hiring more telephone reps, especially those with years of experience.
  • Providing digital callbacks.
  • Ensuring that online systems are easy to navigate.

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