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Posted In: TRO SMITH

7 Reasons NOT to Blog

 

Are you on the fence about blogging? Tourism colleagues tell you that a blog is essential. ‘Experts’ say you have to blog if you want to grow your brand.

Yet, deep down, you don’t really want to blog and you’re not sure the ‘experts’ understand your brand. In fact, you probably have a long list of reasons you don’t want or need to blog, right?

Let’s just add these 7 reasons to your list! And you’re done!

Is that little voice saying…but, but, but…

Even if you’re a definite undecided, on-the-fence blogger, here’s 7 reasons you can forget about blogging! That’s right, just don’t write a blog! These 7 reasons are solid! Read the rest of this entry »

Answering Blogs is a Good Marketing Strategy

 

If you are looking for ways to build your prospect list, you might want to think about contributing to blogs.

I am not suggesting that you write or author a blog. This could prove to be too much work and require too much time and effort. What I am suggesting is that you “respond” to other people’s blogs. (Not those written by other travel professionals.)

I came across a gentleman’s blog not long ago and I posted a return comment that contributed to his overall message. It was easy and it was fast. And it was just my opinion based on my personal experience. Read the rest of this entry »

Posted In: Editorial Musings

Do I really need a blog?

Yes! All the cool kids are doing it and they must know something you don’t. That would be an easy answer, and it would be correct; but that’s not much help to you. You need some solid reasons? Read on! Read the rest of this entry »

Answering Blogs As A Marketing Strategy

If you are looking for ways to build your prospect list, it might be a good idea to begin looking at other people’s work. I am talking about blogs. Not yours. Theirs.

You don’t need to you write or author a blog. That may prove to be to much work for you. This could take too much time and require too much effort. Today I am suggesting that you “respond” to other people’s blogs.

Just last week, I came across a marketing blog and I posted a return comment. It was easy and it was fast. I just shared my current thoughts on the subject as I deemed appropriate. Read the rest of this entry »

Answering Blogs As A Marketing Strategy

If you are looking for ways to build your prospect list, think “Blogs.” By no means is this the only way to effectively add to your database, but it certainly is an option that is already in place and begging for attention.

I am not suggesting that you write or author a blog. Read the rest of this entry »

Posted In: TRO SMITH

9 Blog Hacks to Save you Time

  1. You’ll have a 20 hour work week with a computer (circa 1989)
  2. A vacuum robot will make your life easier
  3. Blog writing can be easy

Which of these statements is true?

If you chose C, you’re absolutely right!  Whether you LOVE to write and can’t wait to write your next article or if you HATE to write and procrastinate, you’ll find some reassurance and tips here.

Read the rest of this entry »

Let’s Talk “BLOGS”

For those who aren’t familiar with the term, this is not an article about lifting heavy logs.  A blogger is someone who blogs. Now, if you don’t know what a blog is, it’s an online journal of sorts where people can write about anything they desire.

Let’s begin at the beginning. A blog is an online journal. It is similar to a website, but different. Blogs have web addresses, but usually the address contains the name of the blog host in the extension.  www.mikemarchev.com/blog

Read the rest of this entry »

Posted In: TRO SMITH

How to Market your Blog like a Pro

Summer is a time for BBQ’s, triathlons and gardening. Think about the planning that goes into each of these fun summer activities.

Take the summer backyard BBQ for example; think of all the planning that goes into that party. Menu planning, grocery shopping and grass mowing are only the start. Doing these tasks in the right order keeps the budget in line and ensures you won’t have fresh cut grass in your glass.

Read the rest of this entry »

Five Ways to Become a Better Blogger

Blogging is a simple process, but can also be a lot of work. While it is not hard to post to your blog, getting readership and relationship-building results from your blog is an arduous task. Maybe you’ve been blogging for a while and still aren’t seeing the dialogue you’d like. Here are five ways I can think of to help you enhance your blogging skills. Read the rest of this entry »

Blog For Great Success

The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email, they can now use forums, social networking sites, RSS feeds, and tons of other means of communication. One great way to talk to your customers and colleagues is through blogging.

Read the rest of this entry »

Posted In: TRO SMITH

Did Video Kill the Blog Star?

“Video Killed the Radio Star…” Catchy song lyrics never die. Do you remember this 1979 tune by Buggles along with Bruce Woolley and the Camera Club?  I never knew who the artist was, but the tune still sticks in my head.  As we think about the impact of video on social marketing and blogging, there are some parallels.

In today’s world, would we need to change the lyrics to “Video killed the blog post”?

Or has video helped the world of blogs? Read the rest of this entry »

Posted In: TRO SMITH

Blogging Like an Expert

It is important to your digital marketing plan to consider incorporating a blog into your travel agency’s website. However, with so many blogs vying for attention, you need to take steps to ensure your blog will stand out and speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and elicits comments from them is to generate content that is lively, unexpected, and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Posted In: TRO SMITH

4 Blogging Questions & 13 Fresh Answers

Did you know: marketing pros who write a blog are 13x more likely to enjoy positive ROI.

Yet, when you think about writing your next blog, does writers’ block hold you in its icy grip?

Are you frozen at your keyboard wondering why people blog?

Let’s explore some of the advantages and strategies to ensure your writing time is rewarding. Read the rest of this entry »

Posted In: The 365 Guide

Answering Blogs As A Marketing Strategy

If you are looking for ways to build your prospect list, think blogs.

I am not suggesting that you write or author a blog. This could prove to be too much work and require too much time and effort. What I am suggesting is that you “respond” to other people’s blogs. Read the rest of this entry »

What is your favorite television program that you feel you have to watch and at the least you have to DVR it because you just cannot bear to know that you have missed an episode? How did you learn about that program to the point where it became your favorite? Did you stumble upon it or did you see some preview that pulled you in and promised to deliver a story that you could resonate with? If you think about it like this, there is a lot of planning that goes behind the scenes of bringing that program to you that will get you “hooked” on it. By appealing to you and others, producers are hoping that you will watch, and hopefully the viewership and ratings will explode. Read the rest of this entry »

Posted In: The 365 Guide

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Let’s wrap up with a few basic concepts and tips that can put you on the road to having a blogging program that can be one of your most important client acquisition and retention tactics. A bit of planning early on will generate big returns as your blog begins to grow and your approach becomes more demanding of your blogging system and setup.

Blogging requires much less knowledge of programming and HTML than building and maintaining a website. Nevertheless, the initial setup is greatly facilitated by a hosting company or technical assistant with experience in setting up a blog. Most blog programs offer a variety of templates Read the rest of this entry »

Posted In: The 365 Guide

Your Digital Footprint: Blogging Like An Expert

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. With so many blogs vying for attention, you will want yours to stand out, to speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Posted In: The 365 Guide

Over the past couple of days, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Like any communications tool, however, it is not enough simply to have a blog. You must properly promote your blog  to fully realize the potential it has for your agency. Building general community awareness of your blog requires a concerted effort and a continual attention to public relations and the other marketing tactics that you have learned as a business person.

Because a blog speaks for your company, and is by nature conversational rather than promotional, it has a much more “personal” impact on consumers than many other marketing tactics. Therefore, a blog is an excellent opportunity to humanize your company and to strongly Read the rest of this entry »

Posted In: The 365 Guide

This week, The 365 Guide is discussing how to establish a blog for your travel agency as a way of expanding your online profile. Just as with any content driven marketing tool, it is important to give appropriate time and consideration to the process by which you will select your topics and the tone of voice you will use to express yourself in the blog. One of the first and most important lessons to learn is that a blog is not a selling tool – it is a communications vehicle and the content should reflect the two-way nature of a conversation, not the single-direction model of a brochure.

Read the rest of this entry »

Posted In: The 365 Guide

Your Digital Footprint: Blogging

For the past month, we have been discussing how to establish and expand your travel agency’s digital footprint. This week, The 365 Guide will explore establishing a blog for your travel agency that you can use to grow your practice. Many of the agencies that participate in TRO’s Community actively blog and do so successfully. A few considerations will assist you in developing a blog that meets your overall strategic objectives and will contribute substantially to projecting your brand in your community.

The decision to start a blog should not be taken lightly. To begin, your resources are limited and to do a good job with your blog will require much time and effort. Focusing on a few marketing tactics well is a better course of action than continual but unfocused effort spread between too many marketing tactics. It is highly likely that your blog’s success will come over a long period of time Read the rest of this entry »

Posted In: The 365 Guide

Lead Generation Through Blogging

For those of you willing to take the time to develop your writing skills, blogging can have a tremendous impact on your lead generation efforts. HubSpot recently indicated companies can double their lead volume with effective blogging. Here are a few tips to help ensure you are maximizing your opportunities when you blog: Read the rest of this entry »







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