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It all started at 3 am on a June morning in 2021, with an email from Facebook. “Someone may have accessed your account from another computer,” it read. “Did you authorize this access?”

When Allison Carrow said no, Facebook asked for her two-factor authorization code—which she never had set up. Apparently, though, whoever had stolen her Facebook page had.

Goway has hit 10,000 members on its private Facebook group for travel agents. This milestone demonstrates what an active and vibrant community Goway has created on social media and speaks to the desire of travel professionals to collaborate and foster a positive industry culture.

Created in 2016, Goway’s Facebook group for travel agents offers a convenient platform for travel professionals to ask questions, discuss travel topics, and get instant feedback from Goway’s team of Destination Specialists as well as the broader travel community. Goway’s sales team regularly posts daily tips, insights, and travel deals, and offers real-time updates about the company and the wider travel industry. Membership is restricted to industry professionals and vetted by Goway’s sales team. Members can also get exclusive updates on FAMs, webinars, and bonus incentives, making it a great way to stay in touch with Goway and fellow travel professionals.

“Our Facebook group was designed to help enhance the dialogue between Goway and our travel partners in a fast and convenient manner,” says Renee Stanton, Director of Sales at Goway. “I’m thrilled to see the group’s success in this regard and to have witnessed its success in helping travel advisors over the years. Our mission at Goway is to make the travel advisor’s life easier and this is a key tool to help us achieve just that.”

As a thank you to the group’s community of travel professionals, members can receive a bonus $25 on their GowayPro Rewards Card on any bookings to Australia made in the months of July and August. To join the group, visit Facebook and apply for membership. To learn more, watch Goway’s video introduction on YouTube or contact sales@goway.com.

Renee Stanton
Director of Sales
renee@goway.com

Collette, global tour operator, launches a “Share Your Travel Moment” giveaway for travel advisors, in honor of travel advisor appreciation month. 

The giveaway, which is open to all travel advisors, can be accessed through Collette’s Travel Agent Network page on Facebook.  Once a travel advisor joins the page and posts their favorite travel moment, they will be entered to win a $1,000 travel voucher.

“Joining the Travel Agent Network on Facebook is a great opportunity to learn and share all the latest information about new tours, flash sales, and product offerings with your clients.” said Jaclyn Leibl-Cote, President and Chief Brand Officer of Collette. “

The winner will be announced in early June.  If advisors don’t want to wait until the giveaway is announced, Collette also offers 50% off land for advisory travel and 25% off land for companion travel. Bookings can be made beginning 180 days prior to departure.

You probably know far less than 10% of your followers on Facebook are going to see any of your business page posts. The organic reach on Facebook continues to decline. The Facebook algorithms have become more restrictive, yet many business page owners are surprised by their low engagement rates. The surprise partly stems from their experience with their personal Facebook profile which always generates commentary and “Likes.” However, the algorithms controlling the visibility of personal posts are completely different from those controlling business pages. Read the rest of this entry »

We have all seen the ads on Facebook. We have all clicked on some as well. And that is no accident. During the COVID pandemic, most of the nation was online and avoiding human interaction. And a lot of that was on Facebook. And as we all know, we are not the customer of Facebook—we are the product. Over the past 18 months, Americans have been feeding the Facebook monster incredible amounts of information. And that is exactly why, as travel professionals, we need to make sure we tap into that and utilize Facebook advertising. Why? Well, here are my top 5 reasons! Read the rest of this entry »

By now, you probably heard about the current squabble between Facebook and Apple.  If not, here’s the background. So, why should a battle between tech giants impact the travel industry? Well, it doesn’t directly, but it might significantly affect your marketing and further reinforce the need to own your own sandbox. Read the rest of this entry »

Three months and counting… that’s all the time you have left to grab your data from your Facebook Analytics account! Facebook is eliminating this tool!

Yikes! This announcement from Facebook comes as a surprise to most marketers. More surprisingly, there is no solid reasoning or explanation from Facebook. What’s the fix? Tune in to the video for more details and work-arounds. Read the rest of this entry »

Last week, we had a large boat show in our town and one of my favorite restaurants posted a photo with some sailing social media influencers who were in town grabbing a burger on their Facebook page. I was interested so I clicked on the image to enlarge it and got a surprise! Read the rest of this entry »

As I have said, I am a huge fan of technology and embrace each new evolution as much as I can. Facebook—check. Podcasting—check. Blogging—check. Twitter—check. Snapchat—un-checked…sorry, just can’t wrap my head around it. And since the local newspaper is all but dead as far as advertising goes, I look online. Read the rest of this entry »

OK, I am not ready to admit defeat and abandon Facebook; but there is plenty of reason to be cautious. I know I have been an ardent advocate for Facebook (and other social media platforms) for years and still feel they are an integral and perhaps critical part of any marketing plan for any agency. However, we also need to remember that the sandbox we have been invited to play in DOES belong to Mark Zuckerberg and at any time, he is able to take his ball and go home.  Or, in this case, change up the rules a bit. If you are relying solely on Facebook—you need to be concerned. If you rely on it heavily—then keep a watchful eye! Read the rest of this entry »

With 2.13 billion users, Facebook is the largest social media platform and is a place that cannot be ignored for business promotion and growth..despite what the kids say today.

Are you using all the tools available on Facebook to grow your travel agency? Video streaming…or Facebook Live anyone? Read the rest of this entry »

Nothing tells the story of travel better than images. In particular—video! Think about it, what allows clients to picture themselves immersed in a vacation better? Is it your descriptive words like “luxury surroundings” or “pristine beaches”? Probably not. Now, give them some pictures and the immersion goes a little deeper. Before the days when online galleries were the thing, I used to loan my clients CD-ROMS of images to enable them. Today, of course, it is video and Facebook is in the process of launching a new feature tailor made for travel professionals. Read the rest of this entry »

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Wondering how you might encourage more engagement with your Facebook social media postings? With good content and a few marketing dollars, you can do it. As an experiment, TRO spent $20 to boost the posting below on its Travelhoppers page to a Facebook audience of people who:

• like travel; and
• who read Conde Nast; and
• who read Travel + Leisure.

​The results, as you can see, were quite outstanding! Read the rest of this entry »

One of the questions I have been asked the most by entrepreneurs who attend my webinars and trainings on Facebook is “How did you get a quote request form onto your Facebook page?” I’m asked often enough that you will find a lesson dedicated to this topic in my Facebook Accelerator course. I’d like to share that lesson with you here today.

The important thing to know here is that it’s not just a form you can embed on Facebook; you can embed ANY web page in a Facebook tab. It could be your home page, your “about us” page, a sales page for one of your products or programs, a form people can fill out to be added to your email marketing list… the possibilities are endless! The good news is that it’s quick and easy to do, too. Now for all of you who are thinking “Yeah, maybe for you, but I’m not ‘techy’ like you are!” I want you to put those doubts aside. I PROMISE you that this is something you can do. It’s click, click, click, paste a link, and save. Not too bad, right? You can do that! Read the rest of this entry »

Are you using Facebook Ads in your business? Most travel professionals I speak with WANT to use Facebook Ads, but they aren’t always sure they are getting a good return on investment from them.

Today I’ve got 5 tips for you to create Facebook Ads that get noticed… and get results. Read the rest of this entry »

I had another topic in mind for this column; but then this morning as I was browsing quickly on Facebook I realized that I needed to change focus.

I try to limit my time on social media during the business day, but I do manage several pages and groups so I feel the need to check it a couple of times.  Here are the four steps I try to take: Read the rest of this entry »

Have you seen Facebook Live yet? It’s a (relatively) new feature on Facebook that lets you broadcast LIVE video over Facebook using your mobile phone. For a long time this cool feature was only available for verified users and the media, but it is now rolling out to everyone and can be an amazing tool for marketing your business. You can “go live” now on your personal page, your business page and as of this week… in Facebook groups, too!

Video is the type of content that often drives the most engagement over Facebook. It’s also a great way to increase that “know, like, and trust” factor that we are all looking to build with potential clients, right? They get to see your smiling face and hear your voice; it makes for a much deeper connection than just reading your posts. This takes it up a notch further. Right now Facebook Live content is showing higher in the newsfeed of your Facebook friends and fans than any other content. Read the rest of this entry »

Facebook has been hard at work making some changes lately (no big surprise there, right?), but the good news is that some of them will be a great addition for service-based businesses such as travel professionals. You’ll want to check out this new Facebook update and make sure your business is ready to take advantage of this new opportunity to increase your visibility to new potential clients! Read the rest of this entry »

“I have a Facebook page, but I can’t get anyone to like or comment on anything!” is something I hear often from travel professionals. They know that social media can help build their business, but they can’t quite seem to get things moving on their page. I can relate. I spent YEARS with a Facebook page that might as well have had crickets chirping in the background. Fast forward to today, and we have an active and engaged community of over 22,000 fans on our page and Facebook drives a lot of traffic (and bookings) for the agency. Read the rest of this entry »

“How do I get more fans on my Facebook page?” is probably one of the questions I hear from travel professionals most often. Of course the easy answer is “with Facebook ads”, but not every agent is ready to take that leap yet, and even if they are using paid advertising, everyone appreciates some free options as well.

There are countless ways to grow your Facebook fan page, but I have three favorites that are easy to implement and can start working for you right away. Read the rest of this entry »