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Mick Jagger, Paul Simon and Mike Marchev

When the Rolling Stones sang “Time Is On Your Side” they were not talking to you or me. When Simon & Garfunkel suggested that we “kick on down the cobblestones while feeling groovy,” they obviously were not aware of the 24/7 thing soon to be coming into vogue.

Well, if nothing else, I believe I piqued your interest in wondering where Marchev is going to take this one.

I am certain that you can all benefit from today’s message. Read the rest of this entry »

Posted In: 1:1

Interview with Mike Marchev, Author and Speaker

 

mikemarchev

Mike Marchev entered the travel industry in 1984 and has been sharing his sales, marketing and business development strategies with proactive travel professionals ever since.

Author of “Become the Exception,” the “More-On” business series, the “Travel Agent Success” series, the Mike & Nolan Show and now the “Sales Kit in a Box” programs, Mike is a frequent speaker at industry events. He makes a point to mix both content and entertainment in his down-to-earth, logical, believable and doable training sessions.

Mike writes regularly for TRO and The Travel Institute and has appeared in Travel Weekly and Agent @ Home Magazine on numerous occasions.

Mike has spoken to audiences in 18 countries and in over 75% of the United States. He has earned a marketing graduate degree and has taught sales and marketing classes at the university graduate school level. His latest focus is to help travel professionals sell and promote River Cruises while they represent the hottest trend in the industry. He is collaborating with AmaWaterways to help travel professionals take full advantage of River Cruising; find out more at http://www.mikemarchev.com/rivercruising.

Travel Research Online: What is the earliest experience in travel you can recall?

Mike Marchev: My dad was a true, dye-in-the-wool salesman who often took me on business trips. When air travel was involved I remember the plane was called an Eastern Airline Electra. That should position me with your readers as a “fossil.” (LOL) In addition to making his sales calls, he always found time to check out the local sights. We had fun traveling together. Read the rest of this entry »

Posted In: 1:1

An Interview with Mike Marchev

 

PictureMike Marchev, MBA, CTC has been sharing his upbeat, down-to-earth, entertaining and motivational business-building programs with travel professionals since 1984. Customer Service is his “pet” topic. Mike is a frequent contributor to a number of recognized travel publications as
well as the author of Become The Exception, The 52-Week Sales Planner and “More-On” Marketing.

TRO: What are travel agents doing right today?

MM: This is a hard question to answer in that I am not privy to what they are all up to. I’ll answer from a different angle.

If a travel agent has targeted a specific market and identified their “niche” based on their strengths, experiences and positive track record, and they are (1) practicing emotional intelligence to the degree that they are adhering to the Rule of Seven without excuse or exception, and (2) actively seeking new and creative ways to blow their customers away with unexpected service, Read the rest of this entry »

Closing (Sales) is for “Beginners”

Every book ever written on sales has a detailed chapter outlining the steps and apparent benefits of “closing the sale.” Ever sales manager promoted to the corner office reminds his team that they need to “close” more sales before the quarter’s figures are tallied.

Next to overcoming objections and up selling, closing is a very popular topic in the world of sales these days. But, could there be a better way? I believe there is. The answer? Opening Sales Read the rest of this entry »

Shatter the Four Sales Myths

In home-based businesses, sales professionals have been stricken with a disease called “quit-itis.” Although most people desperately want to succeed, they let their fears and misguided beliefs hold them back only to convince themselves that the logical next step is to give up. But it doesn’t have to end this way for you Read the rest of this entry »

Think Like A Pro!

I was recently reminded how a true professional can really make a difference. Last month, while driving on the highway, I found myself flirting with disaster. Not knowing a worn ball bearing from a left-handed steering strut, I wasn’t sure what was happening when my steering wheel started to shimmy. My car suddenly veered to the left and the steering wheel was shaking wildly Read the rest of this entry »

Do What Works … Again AND Again

I was reminded of this simple yet profound truth on a Zoom meeting I recently conducted. The lesson today is very important. Please listen to what I am about to share with you.

As I always do, I asked my coaching students for their recent good news/bad news stories. I do this so we can all learn from each other’s experiences … both good and bad.

The topic that day was distribution, and more specifically, how we can spread the word beyond our current communication list. I began by offering an idea that once worked for me Read the rest of this entry »

Big Ideas: Watch your Tone

Someone once told me to remember that elephants don’t bite… mosquitoes do. This is a unique way of reminding us that it is the little things, when overlooked, will do us the most harm.

I was recently reminded of this when a former business acquaintance “reached out” and gave me an unexpected phone call.  It had been a while since we last communicated which was a result of two busy people trying to make ends meet. It was good to hear his voice again Read the rest of this entry »

Earning Trust Takes Time

Using a popular dating sequence as a model to work from, the process might begin by accepting a safe invitation to a movie. Following the success of that single gambit, you might suggest a trip to the hamburger stand or ice cream parlor. Good vibes? An intimate dinner might be the logical next step in the process, followed by a little “Texas Two-Stepping or some fancy “Boot-Scooting.” Read the rest of this entry »

Call Me Mike

Among many other “goings-on” in life, I can’t explain where I come up with my nightly dreams. They are extremely detailed and often times creative. And I am neither detailed nor creative.

Nonetheless, there I was in my latest dream entering a coffee shop I frequent regularly. I might add that this particular dream is a recurring one. (Something else I have yet to come to grips with.)

I entered and as I usually do, greeted the owner by name Read the rest of this entry »

Customer Service! What An Interesting Concept.

Some wise man once went on record to say, “The purpose of a business is to create customers.” If my memory serves me correctly, it was Peter Drucker, the well-esteemed Master Guru of Management. But I misquoted Big Pete. He actually said, “The purpose of a business is to create and KEEP customers.”

There is a major difference between these two quoted assertions. Allow me to explain Read the rest of this entry »

Stop To Smell The Roses!

I am often asked where my ideas come from. I am quick to point out to the one asking the question that this is an interesting inquiry. Answer: From living every day and, sometimes, paying attention to the humor in it all.

This morning, however, the title of this article came from a quote from a travel agent who specializes in African Safaris as I was clicking my way aimlessly on my laptop enjoying my second cup of coffee Read the rest of this entry »

As Long as We Are Telling the Truth…

If I got one thing straight during my eight years of sitting in front of the nuns of Notre Dame back in the fifties and early sixties, it was that all things considered, telling the truth was the right thing to do. Quizzes, tests, and exams were built around the concept. (True or false?) Overnight sleepovers featured the popular game. (Truth of Dare?) We were taught early on (via fictitious stories) that, if you didn’t tell the truth, your nose would grow Read the rest of this entry »

2 + 2 Will Always Equal Four

The year 2023 has come and gone and there isn’t much, if anything, you can do to change the outcome of your actions or inactions. The results, as they pertain to your business, are “in the bank” so to say.

What you can do, and you have just about all the ammunition you need, is to make 2024 a year for the record books. But, I caution against any unchained optimism.

It is common for you, me, and virtually every hard-working entrepreneur to jot down a few New Year Resolutions designed to fatten their wallet and keep their bodies in Read the rest of this entry »

My Interview on Late Night Television

It recently dawned on me that many travel advisors do not have a firm handle on what they do.

Of course, there is planning and researching, booking and the like… but what do you really do?

I asked myself this very same question recently and came up with an answer I could actually identify with. Perhaps my imaginary late-night interview might help you.

If I was ever interviewed on a Late-Night Talk Show, it would unfold something like this Read the rest of this entry »

Just Do It!

You might recognize these three words as the popular motto of a very successful sports company. Nike is the name of the company, and I must admit that the slogan took off quickly and is easy to internalize.

You might have guessed by now, however, that I am about to take exception to this motivating mantra. As a brand-new year stares us in the face, I am asking you to step back for a moment to think about the challenges, opportunities, and success stories that lie ahead Read the rest of this entry »

To blatantly state the blinding flash of the obvious, another year has come and is nearly gone. What you did or did not accomplish in the year 2023 is now yesterday’s news. I’m sure you have a few things you can be proud of… and a few more things you wish you had addressed.

But as the British duo Chad and Jeremy reminded us in song back in 1964, Yesterday’s Gone, “But that was yesterday, and yesterday’s gone.” Read the rest of this entry »

When developing a game plan for growing your business, it is only natural to begin looking for new prospects in new opportunities.

The truth of the matter—you already have a boatload of names for you to begin reestablishing a relationship with at once. I’m talking about former clients who you are no longer doing business with.

The reason you don’t try to approach these former clients usually has something to do with the fact that you think you did something wrong along the way Read the rest of this entry »

Step-By-Step

Looking back over the past few months, I find myself smiling at the many household accomplishments I have made. I will be quick to admit that many of these have spent a long time in the “incubation” stage much to the chagrin of my wife.

It seems I can overlook things needing attention far faster than my wife. I trust I am not the only husband who can identify with this apparent “flaw.” In any event, the summer of 2023 was the year I scratched off a slew of items from my “To-Do List.” Read the rest of this entry »

Ready Or Not—Here You Come

There is a lyric in a country song that says, “Everybody wants to go to heaven. They just don’t want to go right now.” Oddly enough, that phrase reminded me of a similar soundbite that says, “Everybody wants to be successful. They just don’t want to pay the price.”

Whether you end up in heaven or not is beyond my immediate purview, but I can shed some light on how you can become more successful. The good news is that it just could be easier than you might think. Here are five reminders to help you get started: Read the rest of this entry »

Two Reminders & Three Questions Worth Thinking About

Today’s message introduces two reminders that I feel are extremely important.  The first one reminds us of the Law of Attraction while the second reminds us of how to use just three questions to position strangers for future interaction. Let’s look at one at a time.

I remember the day like it was yesterday, when I first found myself attracted to a member of the opposite sex. And it wasn’t my idea Read the rest of this entry »