Click Here!

Strategies and Tactics Worksheet


1. Make notes on what worked well for you last year in your marketing. Make notes on why you think this particular maketing effort went well.

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

 

2. Make notes on what went poorly, and why.

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

 

3. In light of the objectives you have set for your travel practice for 2012, how will you achieve these objectives? These are your strategies.

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

4. For each strategy you have listed, how will you actually carry them out? What needs to be done? What marketing venues will you use? Keep in mind that effort is as important as capital. If you are short on a marketing budget, use tactics that depend more on personal effort than expenditures of capital.

By the way, much of the next two weeks will involve a description of various tactics, so don't worry about getting everything carved in stone. We will revise all of this work before our exercises are finished!

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________