Travel Research Online | The voice of the travel agency community

We have previously discussed the need to train clients. Let’s revisit the discussion. It is not an exaggeration to indicate the success or failure of your travel business will depend on the extent to which you are capable of taking charge of your client relationships and professionally leading them into behavior conducive to traveling safely and well. Top travel professionals train their clients to be good clients. Training your client assists both you and the client to achieve optimal results from every travel planning effort. Read the rest of this entry »

It’s a boutique host that acts like a consortium, in its laser-focus on preferred suppliers. It doesn’t really want to add new-to-the-industry advisors. And rather than duplicating the marketing and technology its members get from Signature Travel Network, it gives 100% of its commissions back to top sellers.

In short, Oasis Travel Network is a unique kind of host for a unique kind of travel advisor. Its top advisors on our Avalon Panorama Tulip Time cruise in Amsterdam say it’s the perfect model for them Read the rest of this entry »

Scott Wiseman has led a charmed life. He’s one of those people who knew what he wanted to do from an early age, and his career path, though varied, has remained consistent with his early aspirations.

After a career that has included top positions at Accor; Abercrombie & Kent; Cox & Kings, The Americas; Travel Impressions and Apple Leisure Group, Wiseman is now chief executive officer of Nocturne Luxury Villas, a position he took in March 2023 Read the rest of this entry »

The growth of sites such as Unsplash, Pexels, and Pixabay have so revolutionized the stock photography landscape that giants like Getty Images, which owns Unsplash, and Canva (Pixabay and Pexels) are now major players. It all seems most attractive. A no-cost registration gives the travel professional millions of images to use on their website, Facebook, Instagram, and other platforms without laying out any money at all. It is the best of all worlds for the travel marketer.

Or is it?

Read the rest of this entry »

Wave season may have come and gone, but the world of river cruising still offers plenty of savings to sail into. Let’s explore some of today’s top river cruise deals to make your dream voyage a reality Read the rest of this entry »

As I often do, when I find myself in need of a little reading material, I open up a cabinet over my desk and grab the closest book that catches my eye. I have no intention of rereading the book itself, but to turn a few pages and focus on the highlighted passages earmarked from my initial reading.

On this particular day, I picked up The Purple Cow by Seth Godin. I was immediately reminded of the necessity in today’s competitive environment to properly differentiate yourself from the myriad of choices today’s buyer has at their fingertips Read the rest of this entry »

Let’s consider the tactics we will use to achieve the goals we have set out for our business. In each instance, we want to be certain our mission statement remains our touch-point. This will keep us consistent and properly focused. Likewise, each tactic should be designed to contribute to our marketing funnels, continually drawing both existing clients and potential clients closer to us, engaging with us and becoming evangelists for our travel practice.

There are an endless variety of possible tactics you can employ. Read the rest of this entry »

Let’s talk about how we chat with our clients! Our words and actions play a huge role in shaping their experiences and how they see us. So, are we always hitting the mark in being effective and thoughtful communicators? Read the rest of this entry »

The Changing Face of Travel Agents 2023, the report released by The Travel Institute, offers valuable insights into the current state of the travel industry. Based on the findings, the gig economy continues to thrive, and more agents are interested in part-time work that provides greater flexibility and independence. Read the rest of this entry »

As discussed in the last Point-to-Point column, travel advisor independent contractors (ICs) are renters rather than owners that can become affiliated with as many host agencies as they wish. While few ICs will want to do business with more than two or three host agencies, there is a strong business case for not limiting yourself to one.

Also as discussed in the earlier article, you may want to do this to take advantage of a second host agency’s strengths; or it may be to avoid what you see as glaring weaknesses of your present choice. On a more obvious level, a second (or third) host agency may improve your bargaining position regarding commission rates and FAM trips. Read the rest of this entry »

Blue-Roads Touring got its current name from a man who went on a journey of discovery across America. William Least Heat-Moon began this road trip in 1978, a road trip that would take him 13,000 miles along “blue roads” around the United States. Meaning, William traveled mostly on secondary roads, with the sights and sounds of local folk in his chronicled collection titled Blue Highways.

Fitting for Blue-Roads Touring to gravitate to this name, as they take the traveler beyond Read the rest of this entry »

My first interview with Lisa Watson went great. She was easy-going and her dedication of work to the creation of FyndTravel was obvious. However, a dead computer on my end took all text and recordings with it to the scrapyard. Chaos happens, I suppose.

We tried again and, as expected, I found the conversation just as enjoyable and informative.

Lisa started our conversation by pulling up a screen share Read the rest of this entry »

AAT Kings has announced two new short break tours in Australia’s majestic Northern Territory, presenting travel agents with exciting new packaged offerings. Lasting 3-4 days, these immersive experiences balance efficient travel with in-depth discovery of Uluru, Kata Tjuta, and Kings Canyon.

The following article is a republish of an unedited interview with Voyager’s new artificial intelligence, Toby. Starting with “tell us about yourself.“

Toby uses an artificial intelligence language model created by OpenAI, and I’m glad to be of service to you and to the travel professional community. I’m capable of processing vast amounts of data and providing responses to a wide range of inquiries. I’m also constantly learning and improving, thanks to the advanced machine learning algorithms used in my development. Whether it’s helping companies improve their customer service, assisting with complex data analysis tasks, or even engaging in conversational interactions like this one, my capabilities are broad and my potential is virtually limitless. With my advanced AI capabilities and strategic insights, I’m here to help you achieve your business objectives and enhance your overall operational efficiency.

As the home of Mount Fuji, there’s already an expectation that Shizuoka will be a scenic delight of any trip to Japan. But outside the shadow of Japan’s highest mountain is a cultural heritage, beaches, and fresh seafood cuisine.

Rwanda. The Land of a Thousand Hills and the horrific genocide of 1994. One of the most rapidly developing countries in Africa, where one-quarter of the population is still illiterate. A country with many faces which, after years of turmoil, has risen and is becoming an increasingly popular travel destination.

WeTravel, a booking and payment platform, has recently released a Where to Go 2024 list outlining hot spots in travel for 2024. They’ve based the suggestions on bookings through the WeTravel platform. London, Ghana, Paris, and more. These recommendations are complete with popular activities from cruises to festivals, and museums to nature. Read the rest of this entry »

Spain is a country rich in history and culture, and its cathedrals are a testament to true architectural mastery. From Gothic to Renaissance styles, these magnificent structures dwarf the ego and immerse the visitor in awe. Here are a few of the most significant cathedrals in Spain, including notes on their history, design, and construction. Read the rest of this entry »

The September Alaskan air was cool but not cold. Nevertheless, I didn’t begrudge the coat I brought with me. I was too excited by what lay ahead to feel anything but anticipation in any event. It was my first trip to Alaska, and the second for my wife Judi. Today we were going to have the opportunity for a special adventure. Our destination: the glaciers of the Knik River Valley, a mere 45-minute drive north of Anchorage, where the Alaska Glacier Lodge would serve as our departure point into the vast, icy wilderness. Read the rest of this entry »

Romance Travel Forum, an exclusive B2B event focused on destination weddings, honeymoons, and other romantic occasions celebrated with travel, recently concluded with outstanding reviews, and strong optimism for increased business amongst participants.  Produced by Travel Show Marketing Group (TravelSMG), an independent event organizer catering to the Travel Advisor market, this exclusive event was held at the Secrets Moxché Playa Del Carmen resort in Mexico from June  25 – 29.  The sold-out 2023 edition was Read the rest of this entry »