Author Archives: Penney Rudicil

There are 3 articles by Penney Rudicil published on this site.


You live and die by your branding

We have all heard that branding is one of the most important aspects of any business, but what do you think “branding” means in your business? To some of the “elder members” of this industry, this is second nature. However, there are many new (or newer) members who are trying to find their way to success!

Simply put, your brand is a type of promise to your customer.  It tells them what they can expect from you… not just the products you sell, but most importantly, the services you provide.  What differentiates you from your competitors? Your brand is derived from who you are, who you want to be, and who people perceive you to be.  Read the rest of this entry »

Fascinated, yet foiled by Facebook again

I had another topic in mind for this column; but then this morning as I was browsing quickly on Facebook I realized that I needed to change focus.

I try to limit my time on social media during the business day, but I do manage several pages and groups so I feel the need to check it a couple of times.  Here are the four steps I try to take: Read the rest of this entry »

5 client types that need to be fired

As travel professionals, we work with many different types of clients. Some are easier to work with — answering our questions, knowing what they want, and not challenging our advice. And then there are those where we have to pull everything out of!  Sure we have our favorites, while others we affectionately call PITA’s.  We have our loyal clients and then those that use us for our knowledge but never book.   Read the rest of this entry »