Marketing is too often an afterthought – companies launch campaigns when they need business. The problem with this approach, of course, is the timing. If you wait until you need business to seek it out, you are a bit late to the races.
The first quarter of 2020 is already half over. What better time to evaluate our progress to date? Better now than playing catch up in August!
When business is good, many companies lay off their marketing efforts; big mistake. Quiet spells in marketing today inevitably equate to slow business periods in the future. If we are to maintain a consistent flow of income, marketing must be a constant.