Don’t you love it when someone recognizes your logo? Their eyes light up, they look up from your business card and say “I know you!” It’s a great feeling because it means a very important aspect of your marketing is working. Recognition of your company’s “visual system” is an important first step to shortening the entire purchasing cycle.
Your company’s visual system encompasses many separate components: Logo, font, color palette, images, and even white space. Each of these elements must work together harmoniously to instantly identify you to the world. Read the rest of this entry »