How easy is it to do business with you? We sometimes miss how baffled a client may feel when first launching out on their vacation planning. First, they have to know you exist, a result of how well you have executed your marketing plan. But let’s start somewhat further down the road. Let’s say the client knows you exist – they must now be motivated to use you as opposed to using another agency or booking themselves online.
Most of us gravitate to the path of least resistance; this includes your clients. After all, their computer is right there on the desk. They don’t have to speak with anyone when they use their computer or pay a research fee. They don’t have to feel any pressure “to buy” and they don’t have to feel embarrassed if their budget doesn’t meet what they feel is your threshold for “interesting.” Read the rest of this entry »