TravelResearchOnline | The voice of the travel agency community

“Remember that sometimes not getting what you want is a wonderful stroke of luck.” -Dalai Lama

In many ways, Thanksgiving is the greatest of holidays, a reminder of the debt of gratitude we owe to everyone and everything around us.  It is always tempting to magnify our losses and minimize the ordinary, daily miracle.  We long for big, outrageous fortunes and forget the small, mundane but truly astonishing gifts.  One day of the year, however,  is a reminder to contemplate the undeniably interdependent nature of our existence.  How amazingly special is it when a client takes the time and effort to say “Thanks”?  Being on the receiving or giving end of gratitude is a pretty special thing. Especially now.

Everything is connected. We don’t have to look far to find people and institutions deserving of our thanks. Every success we enjoy, every small achievement, is the result of an interplay of grace and circumstance.

Read the rest of this entry »

It’s been a busy couple of weeks for travel advisors. Everyone seems to be on the move again, checking out destinations and attending conferences, seeing friends after a long, long time. I’ve heard so many interesting comments about what’s going on the industry; here are some thoughts.

Last month’s Global Travel Collection conference featured a panel of Teen Family Influencers talking about what they found most memorable in their families’ jaunts around the world. The biggest takeaway: no two kids are the same, something travel advisors need to keep in mind when planning inter-generational trips. On the panel, Lucas likes “nature-oriented exploring,” such as the “scientific stuff” he heard during a tour of Pompeii; Benjamin likes to go Read the rest of this entry »

While Covid laid waste restaurants, entertainment and tourism businesses, it didn’t hurt Netflix any. Netflix gained 8 million subscribers in 2020. And you don’t need market research to know that people spent a lot more time watching screens in 2020 than in 2019.

Long before the passenger jet industry made global travel easy and accessible, movies were already established as one of the best ways to travel if you couldn’t leave your hometown. Travel scenes have always been a large part of the appeal of movies. And movies are great vehicles for promotion of places where they are set.

Even if the movie does not feature iconic scenes in Paris, New York, Rio or the African bush, it takes you somewhere besides where your physical body is presently seated. We traveled virtually in movies long before anyone used the word “virtual” the way we do now. During 2020 and the Covid pandemic, most people all over the world were restrained from Read the rest of this entry »

Everybody is talking about fees, fees, fees.

Yes, we all know that when you charge a fee, you:

1. Make more money
2. Garner the type of clients who value your expertise
3. Weed out the tire kickers
4. Demonstrate your worth
5. Create an accurate perception of your value
6. And so much more…

But, nobody is talking about scope creep! What is it? How does it affect your profitability? And, how can you get rid of it altogether?

Scope creep is not a term that’s often used in the travel industry. Other service providers have been using it for years, and it’s high time that we start thinking about how it applies to us, as travel pros, and how it affects our bottom line!

I define scope creep as what happens when a client changes the game. Plain and Read the rest of this entry »

With December 2022 departures of Riviera River Cruises’ popular holiday season cruises now available, plan ahead to celebrate Europe’s Rhine and Danube Rivers in all their wintry splendor. Riviera’s holiday season cruises include Yuletide Markets itineraries that depart in the weeks before Christmas, departures over Christmas itself with the ship decked in lush garlands and a grandiose tree, and celebratory sailings to ring in the New Year. In all, six itineraries with 20 departures are available to book.

I’ll be hosting one of those cruises, departing Cologne on December 21, 2022 and cruising along the Read the rest of this entry »

I recently read a post from Seth Godin which got me thinking. (His words usually do.)

He referenced the early automobile and how roads were built to provide a path for leisurely drives out into the country. Families would take a ride on a Sunday to enjoy the scenery and perhaps stop along the way for a picnic. Hence, the concept known referred to as the Sunday driver.

You can picture pops behind the wheel, with mom and her bonnet secured tightly around her neck bouncing along a dirt road with no particular destination in mind. To me, that conjures up a delightfully civilized picture in Read the rest of this entry »

Ok, we all mess up once in awhile, right!

• We miss a deadline.

• We forget to call a client back.

• We overlook an important email.

Each of those things can be corrected pretty quickly with an apology and some hard work.

However, messing up in social marketing can quickly go from bad to worse—to expensive. During the pandemic, many marketers let their advertising take a back seat to simply staying afloat. That’s reality!

Now that travel is ramping up again, here’s 3 social marketing blunders that can be easily avoided. Read the rest of this entry »

Happy New Year!  Yeah, yeah, yeah, I know we barely got out of Halloween and aren’t even into Thanksgiving yet; but we will be saying that before you know it as we move from 2021 into 2022.  I am going out on a limb here and will suggest that right about now, business is slow—COVID or not. Kids are back in school, and people are beginning to stress about the holidays. Who has time to think about planning a vacation?  It’s the nature of this beast we call the travel industry. But after a horrible 2020, and a mediocre 2021, 2022 is beginning to look up. Don’t waste this time! Clean up! Read the rest of this entry »

Lake Tahoe is a destination perfect for a getaway, provided you appreciate skiing or hiking or nature, golf, shopping, gambling, fishing, boating, or dozens of other outdoor activities.  Straddling the border between California and Nevada, Lake Tahoe often exceeds the expectations of first-time visitors. Its natural beauty, crystal clear waters, towering Jeffrey pine trees, and mountains are stunning during any season.

But there is more. Lake Tahoe surprises with its casinos and city life. It is by no means a bustling metropolis, but part of it is in Nevada. The state is well-known for its casinos and gambling opportunities, so there is a subtle hint of this lifestyle infused into the otherwise tranquil destination. Places like Harrah’s and the Hard Rock Hotel and Casino have a home here. These establishments have slot machines, table games, nightclubs, entertainment, and fine dining to accommodate guests. Read the rest of this entry »

On Friday, one of my doctors asked me, during a regular video appointment, “Have you gotten your third shot?” I replied, “No, I didn’t think I was eligible yet.” He told me that the latest CDC recommendation to doctors states:

People with weakened immune systems are more likely to get COVID-19 than people with normal immune systems. And if they get infected, they are more likely to get seriously ill and spread the virus to other people in their homes.

The CDC is pushing the notion that only “immunocompromised” people are eligible for a third shot right now Read the rest of this entry »

As the vaccine rollouts increase, destinations are beginning to plan the grand opening of travel once again. The excitement is palpable, an electrical current moving along that has started the idea of planning getaways and seeing the world. It is guaranteed New York City, one of the most popular cities in the world, will be on the traveler’s list. And this is where Beyond Times Square comes to the rescue. Read the rest of this entry »

On Monday 8th November, the champagne corks were popping as we celebrated the lifting of the onerous transatlantic flight restrictions. What a long and difficult nineteen months it’s been, but at last the airlines are beginning to increase their London-bound lift. You can now start making some serious UK/Ireland plans for a couple of clients, four-six friends travelling together and, in due course, small groups of ten-twelve or more.

For the next few months, many customers will continue to be cautious about criss-crossing the pond. I believe that you and other enterprising travel advisors will play an influential, confidence-building role by reminding and inspiring them with ideas for UK-bound tours in May and with others in the months of June and July.

This week, the spotlight sharpens on some of the irresistible festivals and events you can use to start a conversation about travelling to Britain next August and September. Read the rest of this entry »

The national parks of the western United States are wondrous sights that have been part of America’s charm since before President Woodrow Wilson created the National Park Service in 1916. Many of these parks, particularly those in the southwest, seem like a surreal and alien landscape to be held in awe. Eroded by time, they stand as monolithic reminders of the Earth’s vast history. The ways in which the traveler can enjoy these parks Read the rest of this entry »

Sheila Folk is an experienced travel business owner with an impressive history of working in the leisure, travel, and tourism industry. She grew her travel agency to $8M in two years by creating and implementing a broad range of solutions she needed (but that were not available in the marketplace) to make her business a success. Sheila’s new company, Travel Industry Solutions, has now brought her contracts, tools, guides, and scripts to the entire industry.

Throughout her career, Sheila has demonstrated strong professional skills and expertise in management, strategic planning, and business development; new program and product development, branding, budgeting, and positioning; and negotiation, sales, and corporate communications. She has extensive, hands-on experience in all phases of B2B management, from marketing to establishing protocols for start-up firms. Her big-picture vision to establish and achieve corporate goals has led to triple digit growth, year after year. Before starting her own companies, she held such positions as director of business operations at a global branding company and assistant vice president of marketing at an international professional association.

Read the rest of this entry »

Known as the gateway to Africa, the country of Morocco is situated in the north of the continent and shares close ties to Europe… culturally and location-wise. With just 8 miles of sea to cross before reaching Spain, the mixture of sometimes vastly different places has created an exotic and exciting location. The busy streets of major cities like Marrakech and Tangier are perfect for people watching from cafes. The mix of cultures that has come together has a way of diversity seldom known around the around. Read the rest of this entry »

The fifth largest city in Hungary sits at the slope of the Mecsek Mountains. A city settled before the spread of the Roman empire, its cultural history runs almost 2000 years. Though, the city is not alone in this distinguished position. The region around it, spanning 240 sq mi, is appropriately named the Pécs Region. Here, the traveler will find what Hungary is known for and more. Read the rest of this entry »

Prague may be the most prominent destination in Czechia, also known as the Czech Republic, but the country offers much more in the way of landscapes to capture the traveler’s imagination. This is where the South Moravian Region enters the conversation. A land of rolling plains, old-world villages and towns, and white wines to satiate the vinophiles. South Moravia in the eastern part of Czechia will lure the travel in with trails to follow these wonderful views and tastes. Read the rest of this entry »