Words matter. It is hard to overstate the power of words in shaping our perceptions of reality. Consider the amazing impact language has on our psyche. Our innate understanding of the influence of language is built into our minds in creative ways: why do we call magic a “spell” and our attempt to re-shape another’s beliefs as “dis-spelling?” What type of spell do you cast when you speak to your clients? How do you shape their understanding of the reality you seek to share? Read the rest of this entry »
The following is Part Six of the series “The 7 Characteristics of Top Travel Agents“
Top travel agents understand that value and cost are two very different things. Cost is only a component of value. Too often, however, travel agents let the cost of a travel package become the centerpiece of their presentation. Recognize that clients will always attempt to drive immediately to the “bottom line.” Don’t let them take you there. If the value is present, cost is always a secondary consideration. Years after the client returns home from a journey, it is the experience of the travel, not the cost, that they will remember. Top travel agents will not deprive their clients of the best travel experience the client can afford.
It is also true that a “good value” means different things to different people. A top of the line luxury product is a good value Read the rest of this entry »