TravelResearchOnline.com Blog

Deciding what to spend on your travel agency’s 2010 marketing plan is a key consideration whether you are a multi-office operation or a home based practitioner. At every stage of growth, a marketing budget is essential. Firstly, budgeting will enforce the discipline necessary to actually calendar your marketing efforts. When spending real dollars, travel agents become [...]

“Guerrilla Marketing”, is all about achieving the maximum marketing bang for the buck. This week, The 365 Guide has been focused on 15 ways a guerrilla travel agent marketer can spend the meager marketing budget of $150. Today we are going to seek out three new tactics to tap into  groups of consumers and to spend our money [...]

This week, The 365 Guide is paying homage to Jay Conrad Levinson’s “Guerrilla Marketing“, a manual for street-level marketing focused on achieving the maximum impact for the least capital expenditure. With the slim margins of travel consulting, guerilla marketing is particularly well suited for travel agents. But how does a guerilla travel agent advertise? With [...]

The 365 Guide is going to move away from Social Marketing this week to deal with some street level marketing. Many years ago, Jay Conrad Levinson coined the phrase “Guerrilla Marketing” to reference marketing tactics that business people could execute with a minimal expenditure of capital. Since that time, more than 1,000,000 copies of his [...]