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Browse the Archives  You are Browsing posts tagged with: mission statement.

Authentic Marketing for Travel Agents – Communicating Core Values

Consumers look for authentic products and services that deliver on promises. It really is that simple. Except travel professionals  sometimes promise the wrong things. They promise the lowest prices. They promise hassle-free travel. They promise across the board expertise. Sometimes the promises are implicit rather than explicit, but the travel agency either intentionally or by […]

Authentic Marketing for Travel Agents – Who are You? Why are you Here?

Why are you a travel counselor? Can you provide a short, succinct answer to that question? It is almost a trick question, because if the answer is about your love of travel, your passion for travel, the many places you have been, then we are probably on the wrong track. Your love and passion for […]

Marketing Mistakes for Travel Agents – No Brand, No Mission

Travel agents can surround themselves with all of the accoutrements of a travel planning practice, with plenty of supplier product and subscriptions to periodicals, memberships in consortia and posters on the wall. But unless a travel consultant also develops a solid sense of their own brand, they will forever struggle to market themselves appropriately. Every […]

Helping You take Ownership of Your Brand and Mission

Let’s state definitively we are all the owners of our own brand, our own “company” called “me, myself and I”. This was the insight of Tom Peter’s famous 1997 article “The Brand Called You.” The success of social media platforms like Linkedin was largely presaged by the notion of the individual as a brand. With […]

Five Reasons Your Travel Practice is Not Growing – Consistency and Constancy

Reason # 4: To be really effective, marketing needs to have two important qualities, consistency and constancy. In short, you must always deliver the same message to your clients in every encounter they have with you and you must deliver that message with enough frequency to remain top-of-mind. Without the quality of consistency, your clients […]

Online Reputation Management for Travel Agencies

“Reputation is what men and women think of us; character is what God and angels know of us.” ~ Thomas Paine You know what your company stands for, what ethic you live by and the manner in which you deal with your clients. You have spent time building a business persona, crafting the image you […]

What Travel Agencies Can Learn From Google

The list of qualities that makes Google a unique company would be a long one indeed. Like the other companies we have examined this week, Google is an organization that views itself as a citizen of a larger world. It’s mission statement (To organize the world’s information and make it universally accessible and useful) is styled […]

What Travel Agencies Can Learn From Starbucks

This week I’m going to look at five of my favorite companies and try to better understand what it is about their culture that has earned my loyalty. Not one of them is perfect, but each exemplifies one or more characteristics that makes them not just a good company, but a great one. From each […]


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