Inadvertently we published the last article in this series yesterday! So here is the Thursday installment on Friday. Sorry for the confusion! ~ rbe
Many of you will no doubt have an opportunity to give a presentation to a group on travel. Preparation for your presentation will involve not just the basic content, but also the visual aids that accompany most presentations. Contrary to what you might believe, nowhere is it written that you have to use PowerPoint when giving a presentation. The default audio visual aid of choice, PowerPoint is one of the most abused software programs ever to have escaped the halls of Microsoft. Some organizations, having been at the mercy of one too many PowerPoint presentations, have actually banned its use. There are, therefore, many good reasons not to use PowerPoint for your next presentation. Read the rest of this entry »
This week we have been covering how to give a top-notch presentation on your travel planning practice. Today, we want to conclude the series by discussing the preparation and follow up to your event. A bit of time put into the prologue and postlogue will help to ensure the success of your presentation.
Firstly, and we have covered this in our earlier articles, know your audience as you craft your presentation. Speak to the organizer of the event and to any members of your group you may know in advance. Try to determine how many will attend and something about their general demographics. Read the rest of this entry »
Our first few articles on giving presentations have focused on finding opportunities, delivery of your presentation and using visual aids. Now, let’s explore how to best craft your message for the particular group you will be addressing. Today’s consumers tend to be savvy. They have access to the internet travel agencies, to top notch publications like Budget Travel and Conde Nast as well as television programming devoted to travel. You will want your own unique message to be especially relevant. Your audience will expect valuable information that offers solutions or insight into their own travel ambitions. Read the rest of this entry »
Two great fears: Being bored and being boring. Which is worse? By far we fear being boring the most. The fear that people will not be interested in what we have to say is enough to stop many from considering public speaking and seeking out opportunities to make presentations about their travel planning practice. As deeply felt as that concern may be, however, I assure you that it is highly likely you have what it takes to engage your audience. A few key principles, properly applied, will assist you in pulling your listeners into your presentation and involving them in the passion and emotion you generate. Read the rest of this entry »
Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program. Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. A tried and true tactic for a public relations strategy is to offer your expertise to a group in the form of a speaking engagement. When an organization provides you with a platform as a speaker, your credibility as a local expert is greatly enhanced. You stand out from the crowd of other travel consultants by virtue of your very appearance in front of the room. Moreover, opportunities to speak tend to come in successive waves – speaking at one function often leads to other speaking engagements. Read the rest of this entry »
Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program for a travel agency. Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. No doubt, speaking in front of a group is daunting to some travel agents. If so, start with groups with which you are very familiar such as your Sunday School class, social club or other organization to which you belong. As you become more comfortable, branch out. Read the rest of this entry »
Speaking in front of a group is daunting to many travel planners. Yet, it is one of the most effective ways to market a travel practice. By virtue of being in front of an audience, you are deemed an expert and therefore a valuable “go-to” resource. Speaking in front of groups is one of the most important ways travel professionals can raise the profile of their travel practice in a community and gain new clients.
Learning the art of public speaking is not as difficult as many think. A few tips will have you on your feet in front of a group in no time. The secret to being comfortable speaking in public is to know your subject matter well. Stick with topics you know, to which you can speak extemporaneously. There is no substitute for practice.