Posts Tagged With: client retention

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A Client Retention Program To Engender Loyalty

Marketing has a two-fold function – to acquire new clients and to retain your existing clients. For that reason, smart travel agents put into place a comprehensive client retention plan designed to keep  an ongoing conversation with their existing clientele. When economic times get tough, it is your existing client to which you can most easily and cost effectively turn for support. It is commonly known and accepted that it is much more expensive to acquire a new client than to retain an existing one. Existing clients represent the stability of your travel planning business. If your clients are not traveling with you on a repeat basis, chances are you are doing something very wrong. Read the rest of this entry »