Peru has an appeal to both the adventure and the luxury markets, a real opportunity for an excellent first experience to Latin America. Join Solar Tours on a voyage to the largest of the Andean Republics. Remember, you can use 60-Second Geography articles in your own newsletters and on your web sites. Read the rest of this entry »
Rafael Checa was raised in the travel business. After serving in the US Army infantry for 10 years, he went to business school. Upon graduation in 1997, he joined Solar Tours, a family company, and has been there ever since. Rafael was the CFO until his parents retired from the business three years ago and he is now the CEO.
TRO: As someone who has been involved in the travel industry since childhood, how have you seen the industry change during those years?
RC: The most important change has been the empowerment of technology for consumers to gain information and purchase online with little or no help.