“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” ~ Winston Churchill
Even at its best, when presented with tact and grace, criticism can be hard to take. When phrased as a complaint, criticism can be even tougher to endure. There is no doubt we have fostered a culture of complaint in our economic, political, and social system. We have even trained people to complain as a way of getting windfalls in free services and goods. Complain loudly enough and you get your way, we seem to be saying.
You need a response to criticism, one that demonstrates your company’s no-nonsense ethic. Here is what I suggest. The next time you are criticized, say this:
“Thank you.” Read the rest of this entry »
Are you recognizable? Take a look at the items within your line of sight. Recognize any brands? Who made the phone, the computer you are working on, the printer sitting on its stand? The chances are pretty good on each is a logo which acts as a symbol for the company’s brand. When you see the apple with a bite taken out of its right side, you know it’s not an apple – it’s an Apple.
As I indicated in my Publisher’s Corner article today, a company’s visual system is a very important aspect of marketing. Most visible is the company’s logo, but the type face, the colors you use and the layout are all key components of making the whole work. We tend to pay the most attention to the logo, but over time the elements may begin to drift away from the standard you originally set. Read the rest of this entry »
Your email address is an important promotional tool. It is a vital component of your branding. This is true even if you are an employee in a 40 person agency. You are a brand.
The email addresses above do not mean business – they signify free, consumer oriented services. Often, the emails that come from these accounts carry superfluous advertising – the price of the “free” account. Addresses like these say that you are either new to the digital world or that this is not a professional business message.
Register your own business domain. No doubt, good, creative domain names are getting harder to find. Using your own name as a domain is a popular way of quickly finding an available domain to use: an example would be “travel@BettyMorris.com”
Each time a client or a potential client sees your professional address, your brand is reinforced. You want your clients to view you as a professional. Your email address is a part of your professional tool set. Don’t let a poorly chosen email address dull that image.
If you want a good idea of how others see your image as a travel consultant, look at all of your “points of contact” – those places where the client comes into contact with your image. Look at your business cards, your logo and letter head. Does your email address indicate a professional or a consumer? Is the artwork professionally Read the rest of this entry »