Ah, it’s mid-August! How did that happen? It’s still beautiful summer holiday time, but it’s slipping away by the moment, and attention is turning toward the fall season. That’s typically when the students go back to school and the adults get down to business, nicely refreshed from at least some easing up in summer, if not an actual vacation.

It’s time to bear down on all the things that have to get done in the fall. In earlier times for most people, fall was the time of harvest—time to put up stores for the winter. For people in the travel industry, it’s conference season. And for some, a number in which I include myself, the highlight and the grand finale of the fall conference season is the USTOA Annual Conference and Marketplace, held around the end of November and the beginning of December. This year will be the association’s 50th anniversary, a huge milestone by any measure.