“Remember that sometimes not getting what you want is a wonderful stroke of luck.” -Dalai Lama
How amazingly special is it when a client takes the time and effort to say “Thanks”? Being on the receiving end of gratitude is a pretty special thing. We all get too few “Thanks”, don’t we?
So how often do we say “Thank You” to our clients? If we recognize the significance of those words, shouldn’t we be a bit more liberal with their use ourselves? Clients are the very reason our profession exists. Travel consulting is an almost purely service business. Yet, we sometimes feel as though we have done a client a favor when we work on their behalf, rather than the other way around!
In this season marking the end of the year, it adds to our character to take time to say, “Thanks for letting me assist you.” “Thank you for your business.” “Thank you for stopping in.” Demonstrate your appreciation in visible, memorable ways. Write letters or send postcards welcoming clients home and thanking them for doing business with you. Remember their birthdays. Send them flowers on their anniversary. It doesn’t have to be expensive – it just has to be sincere and profoundly grateful.
Gratitude is inherently humbling. Not one of us is truly self-made. We owe others debts with no ceiling, with no repayment expected. We are who we are as the result of a thousand graceful acts performed by others stretching back into our childhood and even beyond. Parents, teachers, co-workers, mentors, and total strangers have conspired to place you where you are.
I, for one, am thankful not only for the blessings I enjoy, but for the wisdom of a universe that sometimes responds with a resounding NO.
To each of you… many thanks for reading this column and the other editorial features on this site. Travel Research Online turns a big nine years old this week. It has been an interesting ride. Next year will bring some great changes as we make every effort to be true to our editorial mission “to enhance the professional life of the traditional travel agent.”
May you and yours have a wonderful Thanksgiving holiday this week.
“I do therefore invite my fellow citizens … to set apart and observe the last Thursday of November as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, … fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union.” ~ Abraham Lincoln’s 1863 declaration setting Thanksgiving as a national holiday.