Honing Your Niche | TravelResearchOnline


Honing Your Niche

Hi Mary,

Hope you are doing well. We are in south Florida and I’m just getting back to work. I’ve had a lot of time to think and solidify my niche. I would love to know if you have any hosting agencies you would recommend that would/could assist in promoting travel to foodies.

I’m really excited to book travel to areas that offer amazing seaside cafes with must-see views. Thoughts?

I look forward to hearing from you…

Warm Regards,


Culinary Latitudes, LLC


Hey Rhonda!

Thanks so much for writing in. I’m glad to hear that you weathered the storms.

Admittedly, my first thought is to fantasize about some of those seaside cafes… my mind instantly goes to Croatia and Greek Islands (*sigh*).

My second thought is that thinking about locations with gorgeous cafe views and amazing food will help you narrow down some of the destinations you want to focus on. So I think that’s a good frame to hone your niche. I’m guessing you’ve already stumbled into our “How to Find A Travel Niche” article, but if you haven’t, I highly suggest you read it!

However, when it comes to niches and host agencies, it’s a whole different ballgame than it is for travel agencies. While travel agencies seriously benefit from having focused niche, it’s not the same for a host agency.

A host agency may have a “broad sweeping” niche such as corporate travel, luxury travel, group travel or cruises, but it’s unlikely that a host will focus on a niche more specific than that. So the good news is that just about any host agency will be able to accommodate a culinary travel niche. That means the maybe-not-so-good news is that you’ll need to go back to the drawing board when it comes to narrowing down your host agency options.

Our article, “Tips on How to Find the Best Host Travel Agency” walks you through the process the researching and narrowing down your host agency options, and includes a cheatsheet that really breaks down the decision-making process.

There’s a ton of choices, but I promise that the article will help you narrow down your choices and will ultimately help you feel confident in your whatever decision you land on!



Picture Mary Stein joined Host Agency Reviews in 2016 as its editor. She’s passionate about supporting aspiring travel agents to turn their dreams into their livelihood.
A writer by trade, she can be found working on her novel and teaching creative writing workshops when she’s not tooling around on Host Agency Reviews writing articles and newsletters.
She has received awards for her writing from the Minnesota State Arts Board, the Jerome Foundation and the Loft Literary Center. She lives in Minneapolis, and loves hiking, camping, and traveling (of course!).

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