Attitude Adjustment | TravelResearchOnline


Attitude Adjustment


It is Essential to Get Your Thinking Straight.

I have always been fascinated by the “placebo effect.” This is where 100 patients are given a white pill to cure a medical problem. Fifty of those patients get the real medication, while the other fifty get nothing more than a white powder (the placebo).

Yet, some significant percentage of the placebo group (sometimes more than half) will show symptom relief or even be cured.

This proves the staggering importance of the mind and a person’s attitude. If a positive attitude can cure a medical problem without any medicine, what can it do for a “sales” problem?

So, let’s tackle one of the more common problems relating to attitudes found among most salespeople today… attitudes which can have unintended, destructive consequences on your sales effort and client relationships. I do not enjoy dwelling on negatives, but unfortunately, that comes with the territory when pointing out problems. Remember, we are trying to deal constructively with mental processes, which may need an adjustment and realignment for the sake of a sales career. We are not judging people.

Your Mission is to Not Change the Attitude of Others

Have you noticed any associate or prospect who walks around day-in and day-out looking as if they have just lost their best friend? These people seem to want to communicate to the world that life is, and always will be, an unfair experience. To them, daily existence appears to be a total drag. Life offers them nothing in return for their “showing up.”

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If you happen to know one or more of these people (and I’m sure you do), allow me to suggest you avoid trying to improve the lot of anyone trying to engage in a continuous exercise of self-pity.

Don’t think for a minute your job is to get these people singing from the right side of the page. Your job is to get your thinking straight, in gear, and firmly positioned for greater things to come.

There is truth in the saying that “the body follows the head.” Get your thinking right, and your actions will follow accordingly. It is also important to keep in mind that your mind will quit first. This was one of the key “wake-up-calls” I learned while training for the Ironman Triathlon competition back in 1996. If you can manage to train your mind first, the rest is easy. Believe that you are about to make this the best year of your life and more often than not, I will have some good news for you. This will not result by accident. You simply decide to make it happen.


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.


  One thought on “Attitude Adjustment

  1. danbrantley says:

    One study even revealed that, when told they were receiving a placebo, some people still felt better.

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