Monthly Archives: March 2020
Posted In: Motivationally Speaking...
“We’re not selling travel right now… we’ve turned into Insurance agents… that’s ALL we’re talking about!” – Karen D., CTC
Karen is a seasoned travel advisor who is witnessing some booked business go bust and some eager shoppers go silent. The traveling public are fear-filled, and their desperately needed vacations are being put on-hold.
Some will consult their trusted travel advisor. Some will wish they had one. Read the rest of this entry »
Posted In: 60-Second Geography
The myths and legends of Scotland are mysterious, fitting of the storyteller culture that has emerged in its people. They call forth the natural surroundings of foggy coasts and cliffs. With more than 790 islands along its coast and hills as far as the eye can see, Scotland has plenty of true wilderness to explore. Its cities are reminiscent of the middle ages that coexist with the growing modern world. Add in a hospitable and down-to-earth people – you’ve go an amazing destination for the traveler all around.
Posted In: Mike’s 1-Minute Marketing Memos
In my live seminars, I often share a story about an interview with Howard Cosell and Jimmy “The Greek” Snyder. Howard Cosell was an ex-lawyer turned broadcaster whose claim to fame hinged on his relationship with Mohammed Ali. The “Greek” was an odds maker turned football analyst until his on-air faux pas ended his career.
I love this interview and use it often to deliver an important message.
Howard: Jimmy, what do you like best in life?
Jimmy: That’s easy Howard. I like to win.
Howard: Then, what do you like second best Jimmy?
Jimmy: That’s easy. I like to lose.
Posted In: Mike’s 1-Minute Marketing Memos
It is Essential to Get Your Thinking Straight.
I have always been fascinated by the “placebo effect.” This is where 100 patients are given a white pill to cure a medical problem. Fifty of those patients get the real medication, while the other fifty get nothing more than a white powder (the placebo).
Yet, some significant percentage of the placebo group (sometimes more than half) will show symptom relief or even be cured.
This proves the staggering importance of the mind and a person’s attitude. Read the rest of this entry »
Posted In: Editorial Musings
Unless you have been living under a rock for the past week, you know about the Coronavirus or COVID-19 virus that has been causing concerns across the globe and affected the stock markets in a way we have not seen for many years. A few weeks ago, I suggested that no one panic. Well, is it time? Read the rest of this entry »