“Too many businesses are caught in this unthinkable, unpredictable dilemma: to pivot or bust.”
Today’s hot business buzzword is pivot. Webcasters, podcasters, bloggers and vloggers are charging us to change. For the insatiable entrepreneur, to pivot is practical. For the contented entrepreneur, the pivot is painful.
In the midst of this pandemic, it is clear to see which businesses are riding a sales boom and which have sunk low in unthinkable gloom. Both must pivot to survive.
My friend’s son operates a bike shop in New Jersey. He never imagined experiencing a tsunami in sales (that has not yet let up). My brother’s company is officially licensed to sell fabric with college team logos. Sales surged when people discovered they could use his fabric to craft custom masks. Both businesses are caught up in an unthinkable, unpredictable dilemma: to pivot or bust. (Social media ratings and comments can be powerfully punishing).
I certainly do not need to list the myriad of businesses on the opposite end. Travel companies, restaurants, event venues, motivational speakers (like me), etc., have seen sales erase. Too many businesses are caught in this unthinkable, unpredictable dilemma: to pivot or bust.
So my curiosity burns; where on the spectrum are you?
Did you pivot your product or service? Did you pivot your customer base? Did you pivot your marketing methods? Tell me about your external pivot.
Did you pivot your credentials or skillsets? Did you pivot your teams’? Did you pivot your infrastructure? Tell me about your internal pivot.
Perhaps you have grown tired of receiving another pivot-preaching message.
Perhaps you are inspired to make a move and prevail over procrastination.
Get prepped, get poised, get pivoting! Share here: stuart@stuartlloydcohen.com
Stuart Cohen, Chief Motivation Officer at StuartLloydCohen.com
If you can think big, Stuart will help you do big! An accomplished 28-year travel industry executive turned serial solopreneur, Stuart is a creator of brands and an energizing motivational speaker. He motivates & maximizes personal performance in leadership, entrepreneurship, salesmanship & wellness.
