Still riding the high from the World Cup, Johannesburg is thriving more than ever. The city is the heart of South Africa, with everything that happens within the country both beginning and ending in the capital. While it has had its fair share of ups and downs politically, economically and emotionally, the country has rallied this decade to become one of the hottest destinations in Africa. Representing a multitude of people, Joburg proudly boasts itself as the second largest city on the continent, and with that comes a great deal of activities for visitors.
Dave Herbert, CTC, has had a love affair with Africa since he first visited South Africa as a student in the 1960s and began work as a safari guide. In 1968, he started an overland camping and tour company, which he sold in 1970. He then moved to Johannesburg to start African Travel to serve Europeans traveling to the continent. Dave’s involvement with the US travel market began in 1976 when he started African Travel, Inc. In 2010, he founded Great Safaris, a company focused on upscale, sophisticated travel experiences to the continent of Africa.
How is Great Safaris different from other safari outfitters?
DH: The distinction with Great Safaris is that we established the company in Africa before we actually established our office in the United States. We have really focused on the product and having our own trained people to be able to handle the luxury experienced American traveler. Another difference is: all we focus on is the luxury market. “Luxury” is not just a high-priced product; it’s a state of mind. It is anticipating what experienced travelers require or expect.
Read the rest of this entry »