The idea for this week’s article came to me while filling out the morning USA Today Crossword Puzzle. In and of itself there is no connection, so I don’t want you to spend any time trying to connect the dots. I suppose my point is that ideas come from anywhere and everywhere.
The truth is that your clients and future clients are out there dancing to the beat of their own drum. The chances are very good they are not doing the fox trot to the same rhythms. They are all focused on their own set of circumstances, and worrying about whatever it is they worry about. For you to enter their world thinking, or believing, that you can soon have them focusing on your agenda is nothing short of delusional. But there is a way. Read the rest of this entry »
When I mention this in my live programs, I usually get more than a few giggles in disbelief. I then tell the audience: “I mean it. I don’t like a lot of people. Who said that I have to ‘like’ everybody? The word ‘people’ is too general for me to rubber-stamp my affection toward anybody and everybody who can fog a mirror.”
Like in my live programs, I think it is time to hear my rationale.
The secret is not to like everybody, but to like the people you like. And then, be willing and eager to do everything within your power to service these people. No rules. No exceptions. No excuses. Not when you just feel like it. All the time. Read the rest of this entry »