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Specializing In “Everything” Is Specializing In “Nothing”

This just in: LinkedIn Groups

Group: Travel & Tourism Industry Professionals Worldwide

“I specialize in Team Building, Continuous Improvements, Cost Control, Customer Relations, Customer Satisfaction, Customer service, Front Office, more than 3 years of experience in Front Office & Customer Relationship management. Flexible, attention to detail, and ability to learn quickly, good communications skills and friendly attitude, and excellent management skills.”

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WOW! Now that is a mouthful. This applicant has the ability and talent to focus and zero in on a lot of stuff (I don’t think so). Tell me in one sentence what this person does (I didn’t think so).

You may be guilty of the same inane tactic. Telling people that you specialize in too many areas. Think about it, and then make an adjustment.

Focus on one or two areas at the most, and only if you are a specialist in those one or two areas.

Your prospects are not morons. Keep things simple. Allow prospects to connect with you and your strengths.


Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.

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