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Who Is “Wagging” Your Shop?

Allow me to explain today’s message in my new short and concise format. I was flying this week to Phoenix and then onto Miami for a couple of speaking assignments. (I love this game!)

Departing from Albany Airport is a real pleasure compared to Newark – my old launching pad.

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It was in Albany Airport’s Starbucks when I began to feel the pain. Three young workers were carrying on behind the counter like they were in a high school library. They were kibitzing and shouting loudly as if no customers were within earshot. I was growing more annoyed by the minute. It was clear that these youngsters (a relative term) had no formal training or understanding of how cash flow works, and how customers vote with their wallets.

I was trying to decide if I owed it to these three to (1) address the issue myself, (2) fire off a career ending letter to their boss, or (3) pack up my Mac and head for quieter pastures and a McDonald’s brew. (I’m not going to share my final decision, but that’s when I thought of you.)

Here are my questions to you, my friends:

  1. Who is “wagging” your company’s tail when you are out of sight?
  2. Do your employees understand their importance? Their significance?
  3. Are your employees being trained properly in all the key areas: sales, marketing, communications, and follow-through?
  4. Do your people give “good phone” each and every call?
  5. Do you really believe your answers to questions 1 – 4?
  6. Really?

Your employees must understand how important they are to your company’s future. Are you taking the appropriate steps to make this happen?


Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.

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