Elephants Don’t Bite

Posted on by in Reading Between the Lines

Little things make or break deals.

In a “me-too, only-cheaper” competitive environment, the fundamentals and strict adherence to the little things will position you faster and more accurately than just about anything else.

Take these three facts…

  • Fact: Clients are in the driver’s seat.
  • Fact: Clients have a number of options when preparing to make a purchase–and they know it.
  • Fact: Your success will have everything to do with how you manage the “details.”

If it is true that it takes months to find a new account but seconds to lose one, then it makes sense to give a 100% effort to your valued prospects and customers.

Solidify the base of accounts that you have and make them glad they have chosen you as their travel professional. Since the smallest error, mistake, misinterpretation, or oversight could blow your previous accomplishments out of the water – and set you back a couple of months – focus on the task at hand. Dot those i’s… cross those t’s… and think “details.”

Each and every employee must pull their weight. “Each” is spelled E-V-E-R-Y-O-N-E. Avoid shooting yourself in the foot and losing what you already have for some foolish reason, or as a result of taking a shortcut.

Now is the time to prove your value and worth to your current client base. You can do this by simply doing what you say you will do… the right way… each and every time. The little things will kill you if you let them.

Remember, elephants don’t bite. Mosquitoes do.


Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s Fourth Annual Training Cruise, email Mike at mike@mikemarchev.com with the word “cruise” in the subject box.

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