As I reflect back on my year writing for this column I can’t help but look at where I was when I volunteered to do it and where I am now. I have kept true to saying “no,” and I have even gotten better to saying it to the client that does not fit our business model. It is neither in their best interest nor mine. That may have sounded harsh and crazy to even me at the beginning of this journey but now it is more clear than ever. When I decided at the beginning of this year to only book on property at Disney, I had a few doubts; but I kept my goals high and we have broken them. We hit $1 million in sales two weeks ago and that was our annual goal. I have never been more sure of keeping true to my ideal client, telling our story as the only way I will advertise, and taking care of my clients first and foremost.
I shared some books in my column this year. That made me read a little more this year. That in turn, pushed my business even further ahead.
I think what I learned most was that by writing down our plans and thoughts, we could either validate the right direction; or negate the wayward direction. I hope others got some ideas from what we were doing. I know I learned from others as well.
As we move forward, I have lofty goals to end 2011 and even bigger goals for 2012. How will I take my message of what we offer to a bigger crowd without losing our boutique feeling? That, for me, is an ongoing struggle and I am open for suggestions!
I wish everyone a prosperous 4th quarter and successful end to 2011 and a fabulous 2012!
Amy Sinclair is the owner of a fee-free Disney-only agency called Ears of Experience. Ears of Experience builds custom Disney experiences for their clients with an emphasis on personalization. The agency even has Disney kid experts “on staff” to work with the children of clients. To contact Amy by email — firstname.lastname@example.org or visit her site at www.themouseexperts.com.