What you can learn from an Olympian | TravelResearchOnline


What you can learn from an Olympian

During the Nagano Winter Olympics eight years ago I analyzed the times in the downhill ski race and arrived at what came to be known as the Rule of 1.6%.

Eight years later my rule has once again been validated.

In the women’s downhill the time differential from first place to tenth place was less than 1.6% in a race that took a minute and 40 seconds. Think about that for a minute. Think hard about that. A race…down a mountain…that takes just under 2 minutes…has a 1.6% differential between first place (Gold) and tenth place (who was that skier?)  But wait, there’s more!

Switching over to the ice, Shani David missed his opportunity to win his third Gold Medal in as many Olympics. He missed by .73 seconds. I said POINT SEVEN THREE. He skated  1000 meters and was less than one second behind the Gold Medal Winner. Shani Davis came in eighth. 1,2,3,4,5,6,7,–EIGHTH.  I could go on.

Message: It does not take much to distance yourself from the competition in the Olympics … or in your business. Find ways that you can be just a little bit faster, better, more valuable to your client. Honestly, it doesn’t take much.

Mike Marchev is a non-linear thinker who makes his living shooting from the  hip. Wanna know more?  Send me an email … mike@mikemarchev.com

For details regarding Mike’s Annual Marketing Cruise,  send an email to mike@mikemarchev.com


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